The remote island nation, clinging to the southern part of the globe 2,500 miles off Australia’s coast, has 4.8 million people and six times as many sheep. It has a reputation for natural beauty, easy networking, low-key politicians who bike to work, and rental prices half those of the San Francisco Bay Area. That makes it an increasingly popular destination not only for those fretting about impending dystopia, but for tech entrepreneurs seeking incubators for nurturing startups.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.