People in the disaster preparedness community often say they are readying for the “shit hits the fan” moments: some future calamity, however plausible or implausible, when we are forced to fall back on our possessions and ingenuity. Doomsday Preppers, the long-running National Geographic show that popularized the term “prepper,” introduced mainstream America to a slew of quirky individuals — mostly men with a love of pricey gadgets and the Second Amendment — and the highly improbable doomsday scenarios for which they’d chosen to prepare.

Emergency Radio- Even a very severe disaster is unlikely to obliterate communications grids entirely. Pickup one of the hand-cranked or battery-powered emergency radios so you will always be able to passively receive information so long as authorities are transmitting. Some nicer models include a flashlight or even USB charging ports. So long as you have the muscle, it will have power.
When I point out that her reasons for getting into survivalism sound far off from the “every man for himself” mentality of the macho prepper stereotype, Chymiy mentions a paper by a team of social psychologists from UCLA, published in Psychological Review, about the differences in how men and women react to physical and social stressors. “The traditional fight-or-flight response is apparently based on research done only on men, so when they finally researched women under extreme stress, their response instead of fight or flight was more tend and befriend, apparently,” she explains. “Instead of running away or punching you in the face if you try to mug us, we’ll try to talk you down or try to make a social connection so you know the stressful situation can be diffused. And in neighborhood settings, we try to come together and help each other.”
Still, as I sat at my desk one afternoon, eyeing the colorful salads my coworkers were having for lunch, I realized the absurdity of my experiment: I live in a city with 24/7 access to fresh food and work a job that affords me the privilege of eating healthfully most of the time. Even quibbling over the nutritional content of these freeze-dried meals was something of a luxury, because I wasn’t in a position where I actually needed to eat them. Then again, you never know what’s going to happen.
This past September, Wise Company’s products proved lifesaving in a very urgent sense: Strapped for rations following the double whammy of Harvey in Texas and Irma in South Florida, FEMA placed an order for 2 million servings of food to relieve Maria’s victims in Puerto Rico. On a typical day, though, its selection of 72-hour, one-week, and one-month survival kits, packaged in boxes that can easily fit under a bed, seems more geared toward everyday Americans looking to prepare for the unknown.