I never saw the other one, but it was described to me a few years ago by the son of the builders after the house was sold and security no longer an issue. He said his father was concerned about nuclear war, and that he was also worried that the house would burn down as a result of the blast. His solution was to have an underground blast shelter built outside the house, with a corridor entrance from the basement and another exit in case the house burned/collapsed. Yes, this was a very high budget bunker.
The difference between the male prepper stereotype and this softer, more feminine strain of survivalism, Mitchell explains, is that women’s work never stops being useful. “We don’t need the pickup truck and the chainsaw and the assault weapon every day, but every day someone must love the children,” he says. “Every day we must feed ourselves and care for ourselves emotionally. There is no crisis that can possibly exacerbate the [need for] women’s traditional roles, because they’re always needed. Do we need the men? For practical purposes, maybe not.”
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.