Last thought. I live in a small subdivision, in a small southern town, and a lot of the stuff I mentioned, are very natural to us, because we grew up around it. I can’t even remember the last time I bought a tomato at the grocery store! Our small community established our own disaster plan in an effort that if there was a great catastrophe or crisis, we can block off our subdivision and go straight into “survival mode”…it is not that hard to do, and remember there is always safety in numbers.


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Don’t fret over that: below I have provided a handy checklist for what I think are think are the most essential supplies to stock and steps to implement if you are starting from zero or close to zero. This article will not be detailed step-by-step guide on any one skill, discussion over what foods have the best calorie-to-shelf-life ratio or the absolute best way to store water. All of that has been discussed in detail with expert input here and elsewhere. What the list will be is your jump-start to taking simple, positive action that will give the you of today better survival odds in a crisis over the you of yesterday.
I first read this article two years ago, and started laying in the suggested items over a period of several weeks. Reading other articles on this site led me to start stockpiling water, vitamins, and personal-care items; I also took on a second part-time job to add to my emergency savings account. Unfortunately, I lost my full-time job several months ago with no warning and am still job-hunting, but I’m not worried about it. This experience is so much less stressful with a fully stocked fridge, freezer, and pantry, the aforementioned other supplies, and plenty of cash in the bank. Only a few family members know that I prep…everyone else can’t figure out why I’m so calm. Thank you, Gaye!

When doing a mixed container, I put the Ziploc bag with various condiments from Taco Bell and other places, salt, pepper, hot sauce soup mixes and lots of things which can be put in the cracks and crevices in there. Also, put in the Ziploc with matches( in a small spice bottle) a couple of boxcutters and a manual can opener. Sam’s had tomato sauce, crushed tomatoes, etc. for three dollars and change per #10 can.

Fact is, Bible-waving folk were more often opposed to chattel slavery and other wrongs – abolitionism arose from churches. Foregoing isn’t to whitewash nominal conservatives, whose numbers have contained the likes of greedy, exploitative, and murderous land, cattle, railroad, and mining ‘barons’, the likes of those who overran and murdered (for their lands) aboriginal tribes, and who today are arrant hypocrites, like those neo-cons and RINOs.

I think the point of the quicky foods like the ravioli is actually good thinking. You may not have access to water right away, or run out. The other foods require water to cook. I have thought about that issue myself. what if you don’t want the whole neighborhood coming to your house when they smell the food. Precooked canned food can be eaten cold. No smells in the air to give you away. Think about that one. Please.
Also, include a good supply of the spices you like to cook with. These flavorings and spices allow you to do many creative things with your grains and beans. Without them you are severely limited. One of the best suggestions I can give you is buy a good food storage cookbook. Go through it and see what your family would really eat. Notice the ingredients as you do it. This will help you more than anything else to know what items to store.
Great read, but #14 in my opinion is not good. Why is it always the prepper in the family that has to compromise? Prepping is not a number one priority, it is the only priority. There is nothing but prepping. It is not a way of life, it is life itself. What good will prepping do anyone if they are away on vacation when the lights go out or a nuclear blast occurs? What good is anything connected with survival if it is not with you 24/7/365.25? One window of opportunity is all an intentional or happenstance enemy needs to cull a prepper. Life is life and death is death and their is no inbetween. A little bit of further advice on bugging out, if you will allow. All this bogus info about bug out bags, bug out vehicles, and bug out locations is just a ton of suicidal bs as far as survival goes. Any bug out bag a person can reasonably carry will not provide enough food to last more than 60 days. We have tried this and dehydrated food is the only feasible plan one can have for lengthy time driven bugging out. Canned food is good, but extremely heavy. Dehydrated food and lifestraws will put you light years ahead of the pack{We dehydrate our own vegetables, fruits, and meats]. Vehicles will only get you killed so how do you take enough supplies to last a year or more. Well, the lowly wheel barrow works tremendously well. With or without a few homemade alterations, such as side bodies, the ‘Texas dump truck'[wheelbarrow] will carry an enormous amount of supplies and is easily hidden while we scout out an area or forage for food or the best drinking water. The wheelbarrow, in effect, is our bug out location. Whereever it is, we will not be far away.One person alone can carry a lot, a whole lot, and if you have two or more people the possibilites are almost unlimited. Make sure the inflatable tires are replaced with solid rubber if possible. We had no trouble in finding solid rubber replacement tires but if you do then get a hand pump and several tube repair kits. Garden utility wagons also work well. Even for carrying infants and small pets the wheelbarrow/garden wagon works great. Admittedly I do not live in the mountains and don’t really know how functional a wheelbarrow would be in that terrain, but it works great in the flatlands and hills. For the small amount of money invested and the positive results achieved a wheelbarrow is the way to go when shft. thanks and God bless.
An approved NIOSH N95, preferably a supply of them, can help you survive contaminated air. Even beyond a pandemic, you can increase the odds of surviving infected air from volcanoes (yes, the US sits on a massive volcano in Yellowstone), earthquakes that release toxins into the air when buildings crash, and other various threats to the air that we breathe.

To ease your mind from the rising tension between nuclear-capable countries and worries of a civil unrest, investing a decent amount of money for this underground survival shelter may serve as one of your best life-saving decisions. At a price of $200,000, you get a Radius Engineering Survival Shelter with fiberglass shells that outlasts steel shells and concrete shells. Apart from the extremely tough walls, Radius also build their bunkers with air purifiers with a UV-radiation sterilization system too.
Bogwalker lives here with her partner and 20-month-old daughter, Hazel. Inside an open-air living room and kitchen on the property, the baby snuggles up against her leg as she imparts instructions to a crowd of students. They’re here for the fourth and final day of Basic Women’s Carpentry, one of a number of courses Bogwalker and her majority-female staff offer specifically for women, with the aim of equipping them with the tools they need to become more self-reliant. “It’s not primitive skills by any means,” Bogwalker says of the class. “It’s using power tools, table saws, chop saws, impact drivers.”
As for the ‘sword’ discussion below: fact that Iesous (his real Greek moniker) told his disciples that, if they didn’t already own a sword, they should even sell an outer garment (if necessary) so as to buy one. He wasn’t simply ensuring that a sword would be at hand at Gethsemane, but providing for a future in which he wouldn’t be available to protect Christians and their friends.
For survival purposes, think calories, not meals per day. An adult will require between 2,000 and 2,400 calories a day nominally, and more if they are active. Children require less, but the effects of malnutrition and starvation hit them harder. You can live for quite a while on reduced calories to make your stores go further, but your activity levels in the aftermath depending on what is required of you may dictate high calorie consumption. Plan accordingly before you hit “rationing” levels of supply.
Yup, rocket stove DIYs are easy to find, but to each his own and if I can afford to spend $150 on a good knife, I can also afford to spend the same on a rocket stove that’s good looking, lightweight, extremely portable and a one-time buy. It’s the kind of thing I wouldn’t mind pulling out in front of the sheeple to have a BBQ or go camping with, and that makes me happy one way or another. Just like the rain barrel, I could DIY one myself, but it’s unlikely to look even a fraction as good (especially with my incredibly poor DIY skills), and so I’d rather just buy one and be done with it.
11/4/18 Water securityEnable IntenseDebate Comments:  Enable IntenseDebate CommentsThe average person in Europe uses 3,000−5,000 liters of water per day, of which the lion’s share is spent on food production – a considerable part on the other side of the globe. The world’s limited water resources are becoming an even more pressing issue as populations grow and climate change causes droughts in the global South and North. While studies have already provided a number of ways to reduce our consumption of water, this valuable information is often left unused. read mor […]
Youtube down worldwide. Some say anonymous hacked it, some say it's an unannounced voluntary shutdown to scrub content. Youtube is a very important public forum for getting on the ground, first hand breaking  grass roots news, unfiltered, to the people. If moves were to be made,  Youtube would be a major lynch pin of suppressing information to the  people. During a crisis, odds are things will "not be televised".

I’ve known two families with fallout/blast shelters, both 1950s vintage. One was built in the basement of an existing house, and was strictly a fallout shelter. Cement blocks, and and a corridor entrance with two angles, something like the entrances one sees today in airport bathrooms. I don’t remember what they used for the ceiling, tho we used to play in it as kids. It had a hand crank ventilation system, which IIRC used a whale of a lot of arm power for the amount of air it moved.

Survivalists, otherwise known as "doomsday preppers," are having a moment of shine in popular culture. Some people believe that peppers are planning for nuclear warfare, or the world's inevitable economic collapse. Some believe that they are protecting themselves from the upcoming zombie apocalypse. Others believe that these pre-apocalypse preppers and planners are simply and certifiably insane.


Light: It’s fine to have battery-powered flashlights for your home — provided you have some extra batteries around. We love this Mag-Lite XL200 LED flashlight because it’s tough and has multiple modes including SOS and dimmer timer. It’s a good idea to have crank-powered flashlights as well. And make sure you have candles, like this pack of six 115-hour emergency candles.


So sorry D Clark. Somehow a few typos snuck in here. Thanks for pointing it out so I can get it fixed. Just in case the site doesn’t update it right away, here is how it should read! I will try to make sure to look over articles after they go through the editing process. Sometimes either on my end or the other something slips past. Thanks for reading!

MRE’s are not bad. I would not eat them for an extended period of time. They’re either short term or transitional food. Short term is 1-2 weeks. Transitional is going from whatever came from the grocery store over to your long term storage food. The down side with consuming MRE’s and freeze drieds- they’ll plug you up. Drink plenty of water! Good reason to keep metamusal around. MRE Tabasco is a tiny bottle good for one meal. Alternate MRE heating. Open the salt packet up and sprinkle the salt grains onto a hot flat metal surface, lay your MRE on… Read more »
Mountain House, Wise Food, My Patriot Supply, and Ready Store need to get better in this regard. In some cases, we had to call a company and dig deeper than reasonable in order to find out calorie content — or we had to look at individual nutritional labels to reverse engineer the math. In other cases they called something a “1-month bucket” but that was based on silly calorie numbers.
Hi Chuck. Another book you might find interesting is “The Third Horseman – Climate Change and The Great Famine of The 14th Century” by William Rosen. There was a period of global cooling that led to massive crop failures, famine and an outbreak of bubonic plague combined with warfare that killed one eighth of Europe’s population. Depressing as hell but very interesting as it shows how all of these things are interrelated.

I had the blessing of knowing my grandparents who lived through the Depression. I was a prepper before it was a ‘thing’. I always had a pantry to rely on. When I actually ‘got into’ prepping, I went overboard, was a bit fanatical, and then I got burned out. Too many ‘doomsday’ articles and sites. I have since changed my approach to more of a ‘homesteader’ mindset. Homesteaders and preppers have a lot in common, and the ultimate goal is the same, to be more self sufficient.
Stored food, even buckets of emergency food, mean you will eat well. But you need fresh food and that is tough to get in emergency situations. Having sprouting seeds on-hand will allow you to grow sprouts with just a little water. This isn’t about growing a garden—it’s about having fresh greens to eat every day. Examples of the types of seeds you can use include mustard seeds, mung beans, sunflower seeds, pumpkin seeds, and lentils.

One can infer from commentary in newspapers and writings of folks commenting on the current scene that weather was bad. I can remember folks still talking about the winter of ’88 when I was a kid. I do believe as a personal belief that war creates world wide different weather patterns. I believe it is due to the smoke and dust thrown into the air by shelling, now also bombing, and fires that create some temporary misalignment in world weather patterns. I know from personal observation in the desert that contrails can affect the temperature on the ground locally.
MRE’s are not bad. I would not eat them for an extended period of time. They’re either short term or transitional food. Short term is 1-2 weeks. Transitional is going from whatever came from the grocery store over to your long term storage food. The down side with consuming MRE’s and freeze drieds- they’ll plug you up. Drink plenty of water! Good reason to keep metamusal around. MRE Tabasco is a tiny bottle good for one meal. Alternate MRE heating. Open the salt packet up and sprinkle the salt grains onto a hot flat metal surface, lay your MRE on… Read more »
I’m a grandfather now and I’m a positive person, but being a prepper can be tough. It’s difficult to get others on board, for most it’s a no-go subject. A lot of my friends think I’m barking mad. It’s taken me three years to convince my daughter and her family to take more of an interest and, before she eventually became a full-blown enthusiast, my partner used to humour me politely.
Keep in mind that Legacy didn’t necessarily intend to create a product only for vegetarians. It was designed as a base for people to add their own protein, salt, seasonings, and ingredients. Which means Legacy requires more “cooking” than many of the other options we looked at, to the point where some of our testers didn’t think it qualified as “emergency food.”
Below are two Prepper Supplies Checklist resources.   The first is a free PDF of the original 17-page preppers supplies checklist. Over the years, I’ve collected feedback on how to improve the list and compiled the updated preppers supplies checklist into a book. The book is a 35-page “Preparedness Plan Workbook”.  There are 9 categories of preparedness that are covered:  Water, Food, Warmth, Light, First Aid, Hygiene, Communication, Financial, and Protection/Hunting. The Food & Water Checklists include formulas to determine how much of each you will need depending on the size of your family/group.
Contrary to what a lot of people think, the most important thing you need to survive a disaster is water. The body can go weeks without food but only a few days without water. And once you start getting dehydrated, there goes your energy levels, your clear-headedness, and your ability to make rational decisions.   You will need this gear to ensure your supply of water:
Thanks for the tips! I was actually thinking of doing a post on this but tweaking it to fit ranches. We had a major freeze this year that left us without power for over a week, and the freeze burnt our pump so we couldn't water. We also had several major wildfires that left us without cell service b/c a tower was disabled. I was totally unprepared. I thought we were going to lose everything in our freezer, I couldn't wash clothes or dishers (not a great experience if you have a house full of kids) and no way to communicate with anyone. And that is when a friend recommended your site. It's been so helpful! I think in addition to your list, one could also use a HAM radio or emergency radio, a solar pump if you have a well, and alternative light sources.

Apparent sub missle launch, unscheduled, in Pacific Northwest near US  base -- disavowed by media naturally. Purpose unknown. Venezuela  switching to crypto currency? Fed interest rate hike supposed to take  place today -- we said this might be a big week and it's panning out.  California breakup now will be on November ballot. Many moving pieces  in play. Stay alert.

Just for you to consider, the South was mostly Democratic in political leanings. There were not thousands of lynchings. One is too many, but they never reached thousands. The lynchings in northern cities at the beginning of the 20th century generally were by working class individuals. The Democrats have always prided themselves on the support they got from the unionized working class. If you remember, although I doubt it, your politics from the 1950s and early 60s, it was the Dixicrats, Democrats from the southern states that blocked civil rights legislation and filibustered against civil rights bills in Congress. Although I am not a religious person, there is a lot of good advice in the bible. I think one passage applies here: “Let he who is without sin cast the first stone.” Both parties have bloody hands. Neither party can castigate the other for sins of omission or commission.
As well as tools, stock up on basic supplies. Some plumbing fittings are good to have – pipes, joints and similar items. A couple of spools of electrical cable can be used for repairs or projects, and you can also strip and separate the cores if you need fine wire. Simple light fittings, switches and other components help too. Stock up on timber; 4×2 and plywood have a multitude of uses.
Peanut oil AND peanuts go rancid fairly quickly. I found out the hard way one year trying to store it in bulk. I had to throw all I stored (in white buckets with oxygen absorbers) out. The only way I found it keeps is if I buy peanut butter in jars – and then the shelf life is still limited. Even among freeze dried companies they recommend using up the PB powder within five years while everything else is rated at 20. If you want an oil with a proven shelf life get either coconut oil or olive oil. All the rest will go bad and ultimately make you sick.
Common preparations include the creation of a clandestine or defensible retreat, haven, or bug out location (BOL) in addition to the stockpiling of non-perishable food, water, water-purification equipment, clothing, seed, firewood, defensive or hunting weapons, ammunition, agricultural equipment, and medical supplies. Some survivalists do not make such extensive preparations, and simply incorporate a "Be Prepared" outlook into their everyday life.
The same goes with flour.  To make flour usable, you also need yeast and baking powder plus the skill and know-how to bake. Not only that, you most likely will need an outdoor oven of sorts – especially if the grid is down post disaster.   That, and more, will come later, but for now, while covering the basics, it is much simpler and far more practical to stick with easy to cook foods that can be combined into interesting meals without the need for much experience other than opening a can or a package.
First, bring needed items into the main building and prepare to shelter in place. After going through Prepper University, we have window kits in each room to seal windows and doors. Get out radiation detectors and radios. Test radios with neighbors. take a shower and wash clothes, then start filling tubs with water and prepare to shut off water to the house to prevent contamination. Might be the last shower for a while. Pray. Those are the only things left, given time.
Although canned fruit and vegetables don’t offer much regarding survival food, they are an excellent way to supplement your diet. They can become comfort foods when food fatigue sets in. On your last trip to the grocery store before the blizzard sets in, make sure you get some cans of green vegetables and low-acidic fruits like pears because those canned foods have a longer shelf life. If you have kids, pick something they like as well. It will help you deal with those picky eaters when the crisis is in full effect.
There are some weight considerations in that MREs weigh more than freeze dried food but they do have their advantages. I have a few boxes stored as part of my food storage plan because they are an easy way to get the calories you need for survival. I also have food stored in buckets, canned food and freeze-dried food. I am an equal opportunity food storage person and there is something to be said for having variety. Are MREs the the best prepper food? I don’t think there is ever a single best food for all prepper situations, but MREs are proven reliable. If our military uses them you can bet that you could find reasons to use them too. They are more expensive than other options but you don’t have to prepare anything, they even throw in the salt, pepper and a little moist towelette to wipe your face and hands when you are done. They used to come with toilet paper and chewing gum but apparently that is not part of these MREs.
In a Saturday, May 13, 2017 photo, Kenneth Young, of Queens, N.Y., walks up the side of one of the bunkers that Vivos is trying to lease at xFest, a three-day gathering for people who want to convert the site's bunkers, which formerly housed bombs, into shelters for protection against tyranny, anarchy, nuclear war, the end times or any other calamity that might befall civilization, in Igloo, S.D. (Chris Huber/Rapid City Journal via AP) Chris Huber / Rapid City Journal
The EMP/grid down threat has been our biggest concern and the primary focus of our preparedness plan. Learning to live without electricity, or at least practicing from time to time exposes the weaknesses in planning. We get our water from a well, so we plan to use an Emergency Well Tube (www.emergencywelltube.com) if we lose electrical service. We also have manual kitchen appliances and other hand tools to fill-in for the corded ones should the need arise.
Cooking fats can be substituted in most cases with the exception being frying. Some oils and fats have a lower smoke point than others. I have never had any luck using olive oil for trying to fry potatoes to a crispy state but grape seed oil, peanut oil, or lard does just fine. Pie crusts made from lard, flour, salt, and a little water are really good. You really don’t need butter to make a flaky crust if you have lard.
Most to-do lists seem to start with “Go to WalMart and buy a truckload of rice.” It’s not very obvious why. What are you going to do with it when you get it home? The first thing you need to do is prepare to be prepared. Identify a food storage area – somewhere that’s secure, sheltered, dry and cool. Some people like to keep food in a basement or dugout, which is good for hiding it but makes storage more challenging. Make sure your store is protected against rodents. Set up a storage system in there – strong shelves are ideal. Keeping your food store organized is vital: You’ll need to rotate supplies, using up older items and replacing them. The more organized you keep things the less waste you’ll have and the more prepared you’ll be.

Been thinking about stockpiling some long life food as been a carer for my wife for 14 years and after 12 years of nothing we managed to save $10K which was going to be to fix up the house but decided to put all into the stock market. Well, I have managed to turn it into 140K and although we are well under deeming cutoffs and amount where we lose some pension I was thinking about getting $20K in the long life food with 25 year life span. Just looking at the way food prices have gone up I’d estimate in 10 years the same food will be double.

I followed the instructions or so I thought but my heater didn’t warm up. I waited the 10 minutes but finally decided to eat my meatballs cold. They weren’t bad at all, but I know they would have been so much better warm. My survival dog certainly loved the taste too when I gave her one of the small meatballs to taste. When I finished eating, I noticed that the warmer was finally getting warm so I placed my Au gratin potatoes in there. Yes, they had Au gratin potatoes and although they didn’t have the slightly burnt edges from being in the oven but they were cheesy and filling. They only needed a little salt and pepper to doctor them up. The heater worked just fine after-all.
I’ve written in a previous article about beans as survival food. No matter how you look at it, the bottom line is that beans are a superfood. They are high in protein and fiber and other nutrients that can help keep you healthy during an extended crisis. They are excellent foods to feed more than one person since one cup of dry beans makes 2-3 cups of cooked beans (depending on the variety). Once you get to the store, make sure you pick three large bags of beans. To diversify your meals feel free to choose your favorite. One thing to mention is that beans are also proper survival seeds. In case you need to start a garden, you already have some of the seeds waiting for you.
This whole discussion was started by JJ who attempted to blame the evils of today on WHITE men who had not matured. Of course, it is immature white men who have abandoned their families. It is immature white men who have dropped out of school and then complain because they can’t get jobs. It is white men who populate the jails and penitentiaries of the country with more of their population than any other race.
This is not rocket science. You can really just thrown some meat, veggies, and spices in a pot and add some water, boil, and eat. What I hope this article does is get you thinking about food combinations that will get you through tough times and makes those that are just starting out with cooking realize that you don’t always have to measure everything down to the tbsp.
I believe the initial goal amount of food stockpile for someone new to prepping should a year. After a year…they should work towards 2 years, etc. I also tend to agree that it’s better to plan for the worst and hope for the best. So for someone new to prepping a years worth of food is a good 1st goal. Will a years worth of food be enough for a downfall scenario you describe? Probably not, but it will be good for a milder SHTF scenario. My advice is for everyone to start stockpiling as much food as they can…just in case.
One thing younger preppers may want to consider too is babies. Assuming prescription birth control will not be available, it will be important to have other methods on hand to ensure that you can prevent pregnancy (if you want to). Additionally, some people may want to network with local midwives and doulas (or even become one yourself!). This is an invaluable skill to have in an emergency SHTF scenario. Every family is different, but as a currently pregnant woman, it’s something that I’m thinking about right now. 🙂
I apologize for posting twice, I do not reply on these forums very often and am not quite sure how I did that. However,I did not and do not absolve any party from blame. Right wing repression knows no party, the thousands of lynchings were not done by democrats or republicans, they were done by white men afraid of losing their power. The murders and mass killings in the places I listed were done by whites afraid of losing the power and privilege they had accumulated.
Pets can also be part of your security. Our mutt protects our hens. She has killed two possums who got into the chicken run and a fox that was attempting to dig it’s way in. She is also an excellent alarm system. Our hens aren’t pets so eventually they will be food after they egg laying days are over with. Our cat is an excellent mouser and seems a little perverted since she seems to enjoy it to the point of ignoring all else when she senses one in the house. The only pet we have that I consider useless is the Quaker parrot. The rest of them we plan to store feed for.
Yes, that is true. Many years ago I was all into reading tarot cards, reading palms and crap like that. I relied mostly on my wit & street smarts, mainly because I have always been a loner most of my adult life, just me & the animals. About 10 or so years ago, I started praying, sporadically at first, then everyday, just because I could see that I was no longer in control of things, even though I worked like mad to ‘fix’ my environment/job/health life, etc…. I was trying to ‘will’ things to happen, just by sheer determination, but I just couldn’t do it alone anymore….. It is still hard, some days. You try to do the right thing, speak “up” speak “out”, protect the weak, old, infirm, nurture the environment and all it’s beautiful creatures, & and at the same time keep your ego in check….
Your list may be completely different from mine, but I believe the items contained in this list of supplies will be common to most people and more importantly will be required if you are going to be as prepared as possible if the manure hits the hydro-electric powered oscillating air current distribution device.  This list is not all-encompassing either. I am probably not going to have blacksmith supplies or leather working tools although I can see the use in each of those. This list is going to be for the average person to get by if we have a SHTF event, not start a new life in the wild west. Please let me know what additional items you would recommend and I’ll keep this list updated so you can print it out whenever you need to purchase items or want to build your supplies out.
There are a lot of items on the market right now for alternative toilets and instructions on how to build your own septic trench. It is suggested that you look at your own situation and see what would be the best option for yourself and your family. Not all families’ situations are the same so it is best to be prepared for any emergency. Read our article on how to build your own outhouse and be prepared to live off the grid.
Peter Thiel, the billionaire co-founder of PayPal, ignited an uproar when he was granted citizenship after spending just 12 days in the country, prompting allegations that New Zealand’s passport was for sale. Thiel, 50, owns a $13.8 million home on 477 acres (193 hectares) in the lakeside town of Wanaka, with views of snow-capped mountains, and purchased another property in Queenstown, outfitted with a safe room.
A number of popular movies and television shows[definition needed], such as the National Geographic Channel's Doomsday Preppers, have also emerged recently[when?] to capitalize on what Los Angeles Times' entertainment contributor Mary McNamara dubbed "today's zeitgeist of fear of a world-changing event."[28] Additionally, doomsday ideas disseminated mostly online in relation to the 2012 phenomenon surrounding misunderstandings about the Mayan calendar fueled the activities of some survivalists during the run-up to the phenomenon's purported December 2012 date of the world's demise.
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
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