Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
Any prepper plan has to take into consideration what food options will be best in various situations. Usually we recommend different types of food for different scenarios. If the power goes out you look for food that doesn’t need to be cooked. Canned tuna, MRE’s and snack bars fall into this category of course so do a lot of other foods. You want to store foods that your family will eat but there is also a need to have long-term storable food that you can take with you in a bug out bag. Frequently I will recommend freeze-dried foods for bug out bags, but those do require some preparation. For starters they need hot water or else you are eating rocks. MREs do not need water (except the pudding) and you don’t even need to heat them up.
Meal Kit Supply sent me a box and I opened it up looking for some differences in the contents on the bag and searching for my old favorites because I was definitely getting the best MRE and I wouldn’t be stuck with the Beef patty. I was surprised at the options. For starters we didn’t have anything vegetarian when I was in the service, but this box had Vegetarian Ratatouille, Vegetarian Lasagna and Apple Maple Rolled Oats. Breakfast?? They also had the old standbys of Pork Sausage Patty and it looked like my Meatballs with Barbecue sauce was changed to Meatballs in Marinara sauce. That is what I decided to taste first.
If it’s at all below the level of the water table, it will flood, concrete, steel, or other materials be damned. Sure, there is some top-notch engineering you can do to keep the water out, but it’s expensive. One solution is to put the bunker at ground level and then pile dirt on top of it, but you need very large amount of dirt to protect it from impact.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”