Testers felt Soylent beat Tsogo on flavor. However, the Tsogo line has a lot of products, such as fruit and vegetable powders and boost packs (protein, caffeine, energy, green tea), so it’s worth checking out. This might be a line of products you want to work into your regular life, so cycling through your supply before it expires would make the shelf-life less of a concern.
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Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.