If you can only afford one gun, get a 12-gauge pump action. The Remington 870 is always a popular choice – militaries around the world value its reliability. A shotgun is the most versatile gun you can own, because it can take a wide variety of game as well as being an awesome home defense weapon. For preparedness it’s far superior to a small-caliber rifle like an AR15.
Sigh, yet another ‘prepper’ website with zero to little factual or useful information. I’m convinced none of you fools have a clue. You have no practical experience, no thoughtful knowledge, no real advice. You don’t even know what the MRE consists of or what the heater chemicals were (and it matters, as there is a ton of useful applications here). And your website royally sucks. Girls in bikinis? End of the World advertisements? Celebrity pictures? You’re just like every other reseller out there trying to promote the fear card. No thanks. I’ll shop elsewhere where the propaganda isn’t so incessant… Read more »
Atlas Survival Shelters takes pride in finishing out your shelter to the means you are used to living in your home. Any wood materials used in an Atlas Shelter is either a hard wood or kiln-dried to ensure longevity. Making a shelter feel like you’re in the county jail takes away the normality you would need to survive long term underground in a survival shelter.
Just because we are all gonna die does not mean we need to eat junk …. ditch that high carb and super processed junk food. There are many choices of decent food out there … particularly the foods packed by Mormon canneries. Do a google search for where to find the best deals. Really, get rid of the raman noodles, progresso soups, spagetti-o and other junk … you’ll have enough problems living through SHTF without killing you gut microbio ….
I followed the instructions or so I thought but my heater didn’t warm up. I waited the 10 minutes but finally decided to eat my meatballs cold. They weren’t bad at all, but I know they would have been so much better warm. My survival dog certainly loved the taste too when I gave her one of the small meatballs to taste. When I finished eating, I noticed that the warmer was finally getting warm so I placed my Au gratin potatoes in there. Yes, they had Au gratin potatoes and although they didn’t have the slightly burnt edges from being in the oven but they were cheesy and filling. They only needed a little salt and pepper to doctor them up. The heater worked just fine after-all.
These glow sticks were terrific! Individually wrapped (means longer shelf-life), sturdy (none of ours were prematurely activated, which has happened with other glow sticks), gave good light. We purchased for use as interior emergency lighting in case Hurricane Irma hit us (she did) and we lost power (we did). There's no danger of fire and one glow stick in the hallway in front of the bathroom made the kids much happier. The white and yellow and green could be used for reading, or for calculating Yatzee score sheets. The red lights were not as bright as the others, but that's not always a bad thing.
Of course, each of us should prepare for poor health, loss of job, loss of home due to local conditions, but you have support systems in place for localized problems. The area where I live was burned out four months ago. Over 1,000 homes were either destroyed or damaged. People have moved on. Reconstruction has started. Road are being cleared of mud and debris. We may have more local devastation, but it won’t affect 99.99% of the folks reading this post. An atomic attack, an EMP attack, a CME burst from the sun over a widespread area, a 1918 type of flu epidemic, all of those things will affect 99.99% of those reading this post. I don’t think those are bogus in the least nor hype just to get readers on this list. I sincerely hope that you re-consider your position that they are just hype to get readership.

The final piece of advice is to test-drive the foods you have chosen as your emergency food, especially if it isn’t your usual grub. You want to be sure everyone likes the foods you stock up and that they like all the regular food you have stored away. The next time you have a power outage at home, break out some freeze dried meals and see how they go down. This will also help you compare different brands and meal types.
Not to mention the “year without a summer” that happened after the eruption of Mt. Tambora in the Dutch East Indies in 1815. The resulting ash and smoke plume blocked the sun enough to lower the average temperatures only by a few degrees. It was enough to trigger famines in North America and Europe for several years until temperatures gradually normalized. If the Yellowstone caldera erupts the smoke and ash would block the sun much as would a nuclear winter and would trigger even worse famines and suffering from people trying to cope with minimum if any infrastructure for heat, water, medical, etc. just for the simple reason that we’ve got way more people now and more of us live in urban areas.

Communication: Our preferred portable radio is the BeoFeng BF-F8HP 8-watt two-way radio. You don’t need a Ham license to listen to local emergency services and broadcast when SHTF — see our beginners guide to amateur radio. We like this signal mirror instead of the cheap acrylic ones that scratch and fade quickly. Also, try these tiny whistles and signal flare kit.


A number of popular movies and television shows[definition needed], such as the National Geographic Channel's Doomsday Preppers, have also emerged recently[when?] to capitalize on what Los Angeles Times' entertainment contributor Mary McNamara dubbed "today's zeitgeist of fear of a world-changing event."[28] Additionally, doomsday ideas disseminated mostly online in relation to the 2012 phenomenon surrounding misunderstandings about the Mayan calendar fueled the activities of some survivalists during the run-up to the phenomenon's purported December 2012 date of the world's demise.
The system comprised four dugouts and cabins built of concrete and corrugated metal, and a few other spots where he stashed his provisions and arsenal of guns and ammunition in trash cans and barrels. All the shelters were illegally built across a 2-mile radius on state and federal property outside of Brian Head, Utah, according to a report from the Associated Press. Two of the shelters burned down in a wildfire last June.
Good point. But if you do have your drives and at least one very simple computer stashed away in an emp-proof container it will once again become useful when they eventually get the lights turned on again. And make no mistake about it. We will rebuild our civilization. Up to that point, yes, I entirely agree with you that hard copy is easier to deal with.
to inventory what I have, I’m amazed, feel a bit better. Some things on this list I dont have much of, but others, I have lots of. I usually buy both krusteez and bisquick. you can use them for other things like chicken pot pie in your cast iron dutch oven, or make a cobbler, and use canned veggies, and canned fruits. now im off to trim lettuce, and asparagus in the garden before they go to seed.
The Cold War era civil defense programs promoted public atomic bomb shelters, personal fallout shelters, and training for children, such as the Duck and Cover films. The Church of Jesus Christ of Latter-day Saints (LDS Church) long directed its members to store a year's worth of food for themselves and their families in preparation for such possibilities;[3] but the current teaching advises only a three-month supply.[3]

Over the years we have had a number of weevil infestations in our pantry. I finally had the county entomologist share with me that they tend to be in most commercially packed grains and that all you can do is to go through what you buy fast enough to keep from having a full weevil life cycle get out and into your pantry. I have heard of your suggestion to freeze flower and have been told that this only delayed the start of the insect life cycle to when you took it out of the freezer. (The implication was that your freezer couldn’t get cold enough to kill them but only make they go dormant.) I am looking for information about generating CO2 to replace the air in your packing containers and this would either kill them or keep them dormant the entire time you ore storing them. I have seen one description of using a coin size piece of dry-ice inside the mylar bags before final sealing. The dry-ice idea would not be available after the event. There has to be a simple lime-stone and acid in a mason jar with a piece of aquarium tubing????? (Looking for details on this!???)
This whole discussion was started by JJ who attempted to blame the evils of today on WHITE men who had not matured. Of course, it is immature white men who have abandoned their families. It is immature white men who have dropped out of school and then complain because they can’t get jobs. It is white men who populate the jails and penitentiaries of the country with more of their population than any other race.

Like I said, way up there on my #goals wishlist. Seriously need to make sure if I get this, it goes into a forever home, as it’d be a complete waste to get it or something like it before, but boy is a wood burning stove like this an amazing thing to have. I don’t even cook, but I do eat, and have always found food is tastier when you cook it the “old fashioned way.” Yum.
5. Customized emergency kits.  These kits are sometimes referred to as Bug Out Bags, for getting out of town in a hurry, or 72 Hour Kits, packed with everything you need to survive for 72 hours on your own.  However, I recommend a Vehicle Kit, smaller kits for each member of the family, and a larger kit that contains items that will be needed by the whole family, such as extra food, an emergency toilet, and a wind-up radio.
While I’m a big fan of mylar bags and 5 gallon buckets, since my family is just two folks (unless extended family make it to the house in an event), I package things up in 1 gallon mylar bags before placing into the buckets. Allows me to open less food at once to the elements. Sure, I have gamma lids to apply afterwards, and the mylar bags I use have ziplock style tops for resealing, but the less I open to the elements at once the better it will last. To further extend shelf life of opened bags, I have a large supply of small silica gel packs that I can toss a few into open dry good bags. Once I finish the bags I can reuse the packs by gently heating in my Sun Oven.

Most of these lists you’ll probably opt out of keeping, but there really are benefits to having each and every one. How you organize these lists is also up to you, though there are some tips and tricks I’ve found really helpful for organizing prepper lists – especially those that have to do with tasks and errands to do, though they can be applied to other lists as well if you take the basic principle of them and apply it to your stockpile lists. These tips for sorting your prepper lists can be found here.

When I am going through a grocery store gathering survival food, I get some strange looks from people close enough to hear me muttering under my breath as I discount items. Phrases like “not enough calories”, “needs more fat”, not enough carbs”, and the like roll off my tongue frequently. The truth of the matter is that what we consider to be a healthy diet in normal times is probably inadequate in a high stress, very active, crisis situation. There is a reason we like carbs, and fats, and sugars, and that reason is our body needs these things. The human palate developed in times when being physically active and dealing with life threatening events was the norm, and when a steady supply of food was not a guarantee. Hence the urge to get all we can when we can, which leads to rampant obesity in modern sedentary times but is adaptive to survival in harder times.


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107. Solar power watt kitt – A solar power watt kitt allows you to power your RV, home, cabin, boat, etc… all from the power of the sun. Solar power especially in the south can be very attractive as an alternative power source. To piece together a solar power kitt you will need, solar panels, charge controller, batteries, connections & wiring, as well as a power inverter. Windynation has ‘complete kits’ available if you want it in 1 package.

Onsite amenities are planned to include, a General Store, a members-only Restaurant & Bar, BBQ areas, a Community Theater, Hot Tub Spa, Gym, Medical Clinic, Hydroponic Gardens, Meeting Rooms, Classrooms, a Chapel, Horse Stables, Shooting Ranges, Vivos Equipment and Construction Supply Depot, Woodworking Shop, Maintenance Shop, Metal Fabrication Shop, and a fully built-out showroom bunker to demonstrate how each can be outfitted and equipped.

Flours are tricky to substitute and get the right texture. The recipes above use unbleached white flour. If you want to add in wheat or other grains then just be aware that the more heavy grains you add, the heavier the texture. This is why when doing pizza crusts or similar, a lot of people will use half white and half wheat at most for their crust. Any more whole wheat and the crust can just seem too heavy.
Maps- Local and regional level road atlases and topographic maps. If you need to move or travel for any reason, things may not be as clear as they once were, or you might necessarily be forced to move across unfamiliar terrain or roadways. Even if you are a long-time local, don’t trust to memory, no matter how intricate. Paper remembers, the mind may forget.
I find generators that can be transported easily to be a way better idea than just regular generators – don’t know why and let me know if you agree/disagree in the comments. Thanks to the fact that generators have been around for a long time (unlike solar panels I mean), you can get some great products for what’s, in my opinion, a perfectly reasonable cost. And while I’d prefer to have a solar generator like the one listed at #6, something like this is much more affordable, and gas is easy to get, so I will likely end up with a portable gas generator first.
The Hawaii false alarm was indeed a wake-up call! Thank you for publishing all this useful information. I’ve always done food storage but there is so much more we need to have on hand. All those little things you need, like knives, compass, a RADIO! – someone mentioned thick soled shoes and of course water filtration. I recently found an awesome 72 Hour backpack I thought was a pretty good deal on costco.com (https://www.costco.com/72-Hour-Tactical-Backpack-Survival-Kit.product.100386699.html?pageSize=96&catalogId=10701&dept=All&langId=-1&keyword=72+Hour+Tactical+Backpack+Survival+Kit&storeId=10301).
He believes prepping is key but having the mental strength to survive is the unknown factor. “It doesn’t matter how many containers of food you have or what you have organised, if you are not mentally ready for it you probably won’t survive either,” he says. “Some people have an instinct to keep going but even preppers could turn around when it all happens and fall in a heap.”
Clothing: There’s a reason why characters in military movies refer to socks so often — they’re critically important and often overlooked. We love Darn Tough socks because they’re wool and a lot more durable than other brands like Smartwool. Grab a boonie hat, too; they’re easy to throw in your bag and provide better protection than most other options.
“It was never offered as a contrary movement to hippies by any means,” Mitchell explains. “I think maybe it was just one more expression of ‘You can try something new now.’” Survivalism was and still is, Mitchell believes, a product of late capitalist consumer society, premised on drumming up panic about various hypothetical catastrophes and furnishing people with products that will allegedly help survive them.
Always store your bulk foods in food storage containers. I have seen literally tons and tons of food thrown away because they were left in sacks, where they became highly susceptible to moisture, insects and rodents. If you are using plastic buckets make sure they are lined with a food grade plastic liner available from companies that carry packaging supplies. Never use trash can liners as these are treated with pesticides. Don’t stack them too high. In an earthquake they may topple, the lids pop open, or they may crack. A better container is the #10 tin can which most preparedness companies use when they package their foods.
The FDA is making significant changes to nutritional label laws that are rolling out over 2017 to 2018. Because some manufacturers have changed early and others haven’t, in some cases we couldn’t be as apples-to-apples in our data analysis as we’d like, particularly around vitamins and minerals. So we did some backdoor math by judging the amount of fruits and vegetables in each meal.
Light: It’s fine to have battery-powered flashlights for your home — provided you have some extra batteries around. We love this Mag-Lite XL200 LED flashlight because it’s tough and has multiple modes including SOS and dimmer timer. It’s a good idea to have crank-powered flashlights as well. And make sure you have candles, like this pack of six 115-hour emergency candles.
Hopefully, you will never have to use it, but you should have it. A self-defense weapon is a critical part of your prepper gear. Sometimes, just showing it is enough to deter people. Obviously, a firearm is the best choice. But there are other options, such as a crossbow or longbow with arrows, a taser, or a knife. Whatever you choose, be sure you are well-trained and practiced and that you have plenty of ammo.
1.  20 pounds of Rice.  As boring as it may sound, rice is one of the backbones of every food storage plan.  It is filling, nutritious  and with the use of  varied seasonings and condiments, highly adaptable in a variety of tasty meals.  The choice of white, brown or a combination of the two is up to you.  White rice has a longer shelf life but brown rice has more nutritional benefits.  In my own household, I like to combine the two along with some Jasmine, Basmati and Calrose sticky rice. NOTE: Be sure to check out recent guide on how to remove arsenic from rice.

There are some weight considerations in that MREs weigh more than freeze dried food but they do have their advantages. I have a few boxes stored as part of my food storage plan because they are an easy way to get the calories you need for survival. I also have food stored in buckets, canned food and freeze-dried food. I am an equal opportunity food storage person and there is something to be said for having variety. Are MREs the the best prepper food? I don’t think there is ever a single best food for all prepper situations, but MREs are proven reliable. If our military uses them you can bet that you could find reasons to use them too. They are more expensive than other options but you don’t have to prepare anything, they even throw in the salt, pepper and a little moist towelette to wipe your face and hands when you are done. They used to come with toilet paper and chewing gum but apparently that is not part of these MREs.
In my tours in Afghanistan we used a lot of “connex”/shipping containers for bunkers. Keep in mind that this was AFTER we hardened them with additional steel “I” beams and a lot of extra welding and they were placed above ground surrounded by HESCO barriers and covered on top with about 3 feet of sand bags. The ceiling would bow inward from the weight even in spite of the reinforcement and the bunkers that had been there for several years would leak and the ceiling and walls were warped pretty badly. They worked great for incoming rocket fire and mortars… Read more »
This is a really comprehensive article on food prepping! I was very taken by your last item on “Edible Landscaping.” There is a natural antibacterial, antiviral product called “Sambucol,” that is a syrup (patented) made from black elderberries. There is another syrup similar called “Sambucus,” which is the botanical name for black elderberries. Not only do they taste delicious — like something to top your ice cream sundae with! — they are pretty amazing for coughs, colds, and flu. I am thinking that that might be a good thing to have growing in our yards when SHTF.
One of the biggest issues with GMO food is the allergy cross-over. Because genes from nuts, fish, soy and other highly allergenic plants/animals are used in the to give the need seed the desired characteristics, they can trigger serious allergic reactions in people who had no way of knowing the food was dangerous or even which food it was that caused it! If that wasn't bad enough already, it will certainly only be worse in a grid-down situation where medical care is limited at best.
Trauma Kit- Items to treat serious trauma and injuries. Nasal airways, occlusive dressings, decompression needles, IV lines and solution, splints, suture kit etc. You must have appropriate skills to utilize these items without causing more harm. If you lack those skills, there is a chance that someone in your group or a good Samaritan might, and having these things on hand may make the difference between life and death.
One can infer from commentary in newspapers and writings of folks commenting on the current scene that weather was bad. I can remember folks still talking about the winter of ’88 when I was a kid. I do believe as a personal belief that war creates world wide different weather patterns. I believe it is due to the smoke and dust thrown into the air by shelling, now also bombing, and fires that create some temporary misalignment in world weather patterns. I know from personal observation in the desert that contrails can affect the temperature on the ground locally.
MRE stands for Meals Ready to Eat and they are essentially military food. This is the type of food soldiers are provided with when they aren’t near a facility or camp that has a mess hall. MREs come in cases of 12 and each waterproof foil bag contains one three-course meal. When you get MREs, you can choose from so many options that the variety is pretty decent. There are even vegetarian meals available. Brands of MREs include:
Good ole MREs. My fav was chicken and shrimp jambalaya. Absolutely hated Country Captain Chicken. I include them in our 72 hour bags for convenience, but I field strip them for space. I once found an authoritative website with pictures and charts about how MREs stack up in prolonged heat (can’t find it now) and the results were frightening, so I don’t stock up on too many because I live in the desert with temps over 100 for many months and I’d be in trouble if power went out. But a case or two in an interior closet is a… Read more »
You might think it’s silly to grab one of these when you can DIY one yourself, but I do often feel like preps that are ugly are kind of frustrating to have to live with in the long-term. Besides, if you’re trying to hide the fact that you’re a prepper, nothing works better than hiding your preps in a pretty package like this. And you buy them once, how often are you going to replace a rain barrel? Pretty much never!
The answer for most of us is no, not really. We tend to think of disaster as something that happens to others. But a growing number of people around the UK – preppers or survivalists, in the parlance – are quietly gearing up for the worst. They’re filling pantries with supplies in case their local food chains disintegrate, storing thermals in their cars in the event that they break down in a snowstorm, packing “go-bags” with a collection of bare necessities – water, food, medicine, perhaps a portable stove – supposing they need to leave home in a hurry. If catastrophe were to strike, the thinking goes, a preparatory head-start might well be life-saving.
113. Solar cooker/oven – Solar cooking has been around for hundreds of years. They are amazing and you really can cook with the sun, though it does take some patience, think of them as a slow cooker. A proper solar cooker can easily reach degrees of 300F so cooking should be no problem! And what more abundant energy source do you need as the sun. All that is needed is the sun & optimum weather. Here is a solar cooker ready to go. Or you can build your own. Here is a DIY solar cooker from an old satellite dish:
We tend to take the power grid for granted, until it fails us. And 'tis the season. “While we love to get outside and enjoy warm weather it's fairly common to experience pop-up thunderstorms and inclement weather,” in the summer, said Liz Pratt, a spokesperson for LG&E and KU, the utility provider in my city. “Utilities, speaking broadly, are continually investing in our electric systems and equipment to make them more resilient. However, during storms, strong winds and storm debris are major culprits that can cause power outages.”
This country is one of the safest in the world. We have no killer animals. We don’t have earthquakes. There are no major tsunamis. We don’t really have to prep for a huge natural disaster – and there’s very little you could do to prepare for a nuclear event even if you wanted to – so we prep more pragmatically. Suppose you lose your job and money’s an issue. Or the electrical grid goes out and the food chain goes down and all of a sudden every man and his dog is arguing over a bag of sugar. Do you have your own supplies? Do you have the means to cook? And what about keeping warm – could you make a fire? Some of us buy food through an app; groceries are delivered to our front doors. Do people know how to survive without electricity?

Now, as for actual emergency warnings, I've got US Alerts, Disaster Alerts by Pacific Disaster, ubAlert, and HealthMap. Each app does display basically the same data, but hey each have different capacities and focuses, like HealthMap focuses on medical emergencies and outbreaks and has been the only app, to my knowledge, that links with CDC and WHO warnings and advisories.


And while most of them will tell you they got into survivalism out of an interest in self-reliance, that spirit by no means excludes a sense of cooperation. It’s there in the endless churn of blog posts, advice columns, Pinterest boards, Facebook groups, online classes, and digital marketplaces these women use to connect and swap information every day. And it’s here at Wild Abundance, in the open-air living room, where a woman with short hair and tattoos balances two tall boards of wood on the ground as another starts screwing in the shelves that will connect them into a bookcase.
Austere Living Techniques- Everything gets harder when modern conveniences, luxuries really, disappear. Avoid feeling overwhelmed and helpless by practicing self-reliance and making do with less, now. Learn how to build cooking and camp fires, maintain hygiene, dispose of waste, control your body temperature and create what you need. This is not just for “bush life,” and will prove valuable when the electricity and gas is cut off.

I just wanted to comment about an important thing that people need to remember (mistakes happen more often during stressful times): some of the advice given here have to be done AFTER the blast and the aftershock, not BEFORE them. You have to use the few minutes you have to get all the gear you can muster in such a short delay and run to the shelter you want to hide in.
Anarcho-primitivists share many characteristics with survivalists, most notably predictions of a pending ecological disaster. Writers such as Derrick Jensen argue that industrial civilization is not sustainable, and will therefore inevitably bring about its own collapse. Non-anarchist writers such as Daniel Quinn, Joseph Tainter, and Richard Manning also hold this view. Some members of the Men Going Their Own Way subculture also promote off-grid living and believe that modern society is no longer liveable.[108]
80. Antibiotics – the scary thing about an economic collapse will be the scarcity of antibiotics and prescription medicine. IF you’re not a doctor/nurse and dont have access to such medicine, there are some alternatives. I’ve heard through the grapevine, some animal antibiotics use the same ingredients as the one for humans. One such product is Amoxfin fish antibiotic. An antibiotic for fish, just read some of the descriptions, they are quite hilarious! You could also go herbal using well known Dr. Christopher’s infection product. I’ve used many of Dr. Christopher’s herbal products for other issues and have been quite pleased!
The same goes with flour.  To make flour usable, you also need yeast and baking powder plus the skill and know-how to bake. Not only that, you most likely will need an outdoor oven of sorts – especially if the grid is down post disaster.   That, and more, will come later, but for now, while covering the basics, it is much simpler and far more practical to stick with easy to cook foods that can be combined into interesting meals without the need for much experience other than opening a can or a package.
I find the uproar about Google's privacy policy rather amusing. Do you really have an expectation of privacy on a medium of communication developed by governments in the first place? Seriously? And that it was "given to the public" out of altruism on the part of governmental/military systems that created it? Google and the NSA have been in strategic partnership since the beginning of 2010 (perhaps even before, but that's when the NSA ... as in National Security Administration ... set up an office in Google HQ). You have no privacy on the internet, and probably never have. It's just that you are probably not doing anything generally harmful or attention-grabbing for the government (or anyone else) to really care.

I just read your article, its great your helping folks out like this sharing your knowledge and experience. Ive been prepping now for about 5 years slowly growing our preps for our family but I noticed a couple of items I really think you should add to your list if you dont mind my suggestions. Not that I know anything you dont but if we all share ideas we can help each other. which is my first point. If you have a couple of friends you can trust, work with them and each work on specific lists to grow your… Read more »


I think the FaceBook comment, “the electric company knew days in advance the ice was coming and THEY did not prepare.” perfectly demonstrates Mr. Martenson’s approach…..”the ‘Crash Course’ was the problem definition….but, “the book, Prosper, is the solution space.” Some saw the ice storm coming, but seemingly did not prepare (mentally, physically or spiritually); expecting the electric company to make it somehow disappear…..(normalcy bias?)
It’s one thing to have solar panels, another to have a generator, and quite a remarkably nice thing once the best of both worlds are mixed. Yes, this is high up there on my dream wishlist. No, it’s not at all a necessity, but would it make life one heck of a lot easier if you had this even during a power outage – hell yes. Also – “It takes the same amount of time to charge your device from a Goal Zero power pack as it does from the wall.” How cool is that??
Fact is, Bible-waving folk were more often opposed to chattel slavery and other wrongs – abolitionism arose from churches. Foregoing isn’t to whitewash nominal conservatives, whose numbers have contained the likes of greedy, exploitative, and murderous land, cattle, railroad, and mining ‘barons’, the likes of those who overran and murdered (for their lands) aboriginal tribes, and who today are arrant hypocrites, like those neo-cons and RINOs.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
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