This group consists of people who live in tornado, hurricane, flood, wildfire, earthquake or heavy snowfall-prone areas and want to be prepared for possible emergencies. They invest in material for fortifying structures and tools for rebuilding and constructing temporary shelters. While assuming the long-term continuity of society, some may have invested in a custom-built shelter, food, water, medicine, and enough supplies to get by until contact with the rest of the world resumes following a natural emergency.
Gaye, I have worked for Green Giant for many years. It is their harvest season now. They have giant warehouses to in which to store their can goods for the next year. They have to get rid of last years cans, to make room for this year’s cans. Have you noticed that in the fall of the year, can fruits and vegetables go on sale. I’m not telling you to not buy them, but keep in mind that most of them are last years crops, and as such, are one year old when you buy them.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.