Both the air rifle and crossbow are on my wish list as I have qualms about having a firearm although I recognize they are useful. My personal weapons consist of a large machete, surival knifes, a SPAX axe, hatchet, several fighting knives, and a slingshot for now. Yes, I know I might need a rifle, shotgun, and pistol. I’m ex miItitary, and have used all three. I’m just hesitant for safety and personal reasons.
The primary purchasers of the product are water treatment plants. Pool owners are just discovering it, but most aren’t seeing the advantage of having a non-degrading bleach supply. Once they start figuring out the savings from buying calcium hypochloride, and the retail price comes closer to the cost of pool chlorine, calcium hypochloride will become a hot seller.
3. Supplies for bartering: These are my lowest priority but it never hurts to have a little extra of something that could be useful for bartering in the future. But remember your situation is different from mine. You might not have the room to store hundreds of gallons of fuel or water, so you might want to stockpile supplies that take up less room like batteries, lighters or water purification tablets that can be used to barter with in the future.

41. Storage Tanks – Water storage tanks are important and can be anything from 1 gallon jugs to 50 gallon barrels or 2000+ gallon water tanks. An important concept is to have a ‘dirty’ water tank and a ‘clean’ water tank. So if you need to collect water from a nearby pond or river, you can store it first in the dirty tank and then filter it to the clean tank.


The massive complex is spread over a sprawling and remote, off-grid area of approximately 18-square miles. It is strategically and centrally located in one of the safest areas of North America, at a high and dry altitude of 3,800 feet, relatively mild weather and well inland from all large bodies of water. It is over 100 miles from the nearest known military nuclear targets.
Above ground level, this 4,500 square-foot luxury house, located about 140 miles west of Dallas, has three bedrooms, four-and-a-half bathrooms, commercial-grade kitchen appliances, endless prairie and lake views, and even a private golf putting green. Below grade, there’s a 1,000-square-foot structure with reinforced steel walls, bunks for 12, plus a kitchen, laundry facilities, a periscope so survivors can view whatever remains on the post-apocalypse surface, and two hidden escape hatches. The bunker comes equipped with an NBC (nuclear, biological, chemical) filter system and a hydroponic plant-growing system. Six backup tanks of oxygen, as well as 10 years’ worth of emergency ready-to-eat meals, are included in the sale too.

TEACHING SURVIVAL SKILLS TO YOUR CHILDREN Article Courtesy: ReadyMan.com You’re never too savage to take some time to teach your kids survival skills. Or any skills, for that matter. Sometimes, the greatest lessons we learn in life pop up completely unexpectedly. As parents, we should be sure to capitalize on every opportunity to impart some of our knowledge onto our children… […] Sep 23, 2018 | 0 Comments


See our review of over 70 of the top portable survival water filters for bug out bags. Because even though water is critical, at more than 8 pounds per gallon, it’s not practical to carry enough to last more than a day — which means you need to be able to make safe water from whatever you can. We break down the best picks (only $25!) and how to use a mix of filters, purification tablets, soft canteens, and hard bottles with filters in your kits.
I am a christian, and I wouldn’t kill to keep my preps. It’s important to put supplies in different places. We can have house fires, petty theft, and probably a number of other reasons that aren’t coming to mind at the moment. I have to admit that I haven’t got to that yet. If martial law is declared, we’ll know before they come to our homes; that would be the time to relocate critical supplies if it hasn’t yet been done. Lets hope it never comes to that.
Of course, one of the most rewarding things about learning to make something with your own hands is that you can pass that know-how to other people. As students put the finishing touches on their shelving units and sawhorses, I get to chatting with Kathleen Lokey, a flannel-clad farmer from Greenville, Tennessee, who works for a nonprofit called Rural Resources. Through a series of workshops and training programs, the organization equips low-income, food-insecure teens in her area with the skills they need to take care of their nutritional needs, including many of the old-timey ones Daisy Luther teaches: growing their own fresh fruit and produce, canning, pickling, and making jams.
If you’re one who needs to make some adjustments, that’s okay. Look at these suggestions and add the things you’re missing. It’s easy to take a basic storage and add the essentials to make it livable, but it needs to be done. As I did the research for my cookbook I wanted to include recipes that gave help to families no matter what they had stored. As I put the material together it was fascinating to discover what the pioneers ate is the type of things we store. But if you have stored only the 4 basics, there’s very, very little you can do with it. By adding even just a few things it greatly increases your options, and the prospect of your family surviving on it. As I studied how the pioneers lived and ate, my whole feeling for food changed. I realized our storage is what most of the world has always lived on. If it’s put together the right way we’ll be returning to good basic living with a few goodies thrown in.
As someone who reads a lot on the internet, you have likely come across many authorities with “expert” advice on one topic or another.  This is where the gray matter between your ears becomes the most important tool in your box of prepper skills.  Think it through before you unilaterally apply someone’s expertise to your own situation.  Let me repeat: this includes advice and suggestions from this website!
Yes, that is true. Many years ago I was all into reading tarot cards, reading palms and crap like that. I relied mostly on my wit & street smarts, mainly because I have always been a loner most of my adult life, just me & the animals. About 10 or so years ago, I started praying, sporadically at first, then everyday, just because I could see that I was no longer in control of things, even though I worked like mad to ‘fix’ my environment/job/health life, etc…. I was trying to ‘will’ things to happen, just by sheer determination, but I just couldn’t do it alone anymore….. It is still hard, some days. You try to do the right thing, speak “up” speak “out”, protect the weak, old, infirm, nurture the environment and all it’s beautiful creatures, & and at the same time keep your ego in check….
The answer for most of us is no, not really. We tend to think of disaster as something that happens to others. But a growing number of people around the UK – preppers or survivalists, in the parlance – are quietly gearing up for the worst. They’re filling pantries with supplies in case their local food chains disintegrate, storing thermals in their cars in the event that they break down in a snowstorm, packing “go-bags” with a collection of bare necessities – water, food, medicine, perhaps a portable stove – supposing they need to leave home in a hurry. If catastrophe were to strike, the thinking goes, a preparatory head-start might well be life-saving.
Resources abound.  With a modest amount of computer knowledge, you can Google around the internet to find all sorts of emergency food and food storage advice.  Be an informed consumer.  Learn about the foods that store well and also about pre-packaged meals that only require a bit of hot water to create a good-tasting and satisfying food experience.
The MREs from Meal Kit Supply tasted better than the food I ate many years ago so I am happy to recommend them to anyone looking for an MRE supplier. You can get a box of 12 MRE’s yourself from Meal Kit Supply and try them out or just place them aside for an emergency. MRE’s are another good food option that will store for a long time and could save your life.
I confess that  I can go for days eating the same meal of baked potatoes over and over again.  That said, most people need and want variety.  This is especially true for children, the elderly and the infirm who may already be picky eaters.  Plus, you need a variety of foods items in order to get a full complement of nutritional value from your meals.
Many years ago, while living in Australia, I was bitten by a snake. I’d gone walkabout and wasn’t carrying medical supplies, but I met a few locals who very quickly rustled up a remedy to ease the pain and stop the swelling. That was the first time I realised the importance of thinking ahead, and I’ve prepped in a small way ever since. About 10 years ago I got into prepping seriously. I started to analyse “what-if” scenarios: what if something went wrong near to where I live? What would I do? How would I survive?
rlb- Have you visited an urban school and seen what they have to work with in resources compared to wealthier schools? In the cities, real estate pimps rule and have all the power. Schools suffer. The media only ever shows the students & people after they have been driven from their houses by gentrification & lay-off’s. The corporations are the problem.
MREs are a very convenient prepping food because aside from the pudding they do not require the addition of water. These meals also include a built-in heater so that you can warm up your meal no matter where you are and eat right out of the bag. They are easy to carry with you, making them a good addition to your bugout bag, and they come as a complete meal, even down to the salt and pepper.
We as humans tend to be an angry species nowadays. When I was younger arguments were settled with fists, sticks and stones, or perhaps knives as a last resort? Mortality rates from these encounters weren’t as bad as firing a firearm in anger. I’m just afraid my own anger would cause me to fire first! Combat situations are easy to talk bravodo about but unless you’ve ever killed a live person or had another person shoot at you, you have no idea what you would actually do in a grid down situation.

Resources abound.  With a modest amount of computer knowledge, you can Google around the internet to find all sorts of emergency food and food storage advice.  Be an informed consumer.  Learn about the foods that store well and also about pre-packaged meals that only require a bit of hot water to create a good-tasting and satisfying food experience.

Cooking fats can be substituted in most cases with the exception being frying. Some oils and fats have a lower smoke point than others. I have never had any luck using olive oil for trying to fry potatoes to a crispy state but grape seed oil, peanut oil, or lard does just fine. Pie crusts made from lard, flour, salt, and a little water are really good. You really don’t need butter to make a flaky crust if you have lard.
When purchasing preps, some people choose to buy a few items at a time, often due to budgeting issues. However, some people can afford to buy everything at the same time. Whichever way you choose to do it, there are items you should focus on as your top priority. From our experience the following list includes the top purchases that anyone should make when they first start prepping.
Up until that time there had been no weight categories. As a result of his stunning victory, weight categories were instituted world wide in judo. Unless you are a highly advanced black belt, advanced in inter-club competitions to the seventh or eight degree the first guy who comes along who outweighs you by probably 50 or more pounds is going to stomp you. Anyone who has had experience in street brawls is going to stomp you. There is a reason why people say, “God didn’t create all men equal, Samuel Colt did.”
When things go bad, you will want to ensure your family has at least some regular comfort foods and that you can eat real, freshly prepared food for as long as possible. However, if you have no MREs or freeze dried food and you have to bug out and leave all your preps behind, you might have a hard time carrying a lot of canned goods with you. You will also want to avoid something called “food fatigue,” which is when a person gets so bored of eating the same food all the time that they don’t feel like eating that food, even if it’s the only thing they have, combined with the lack of nutritional variety in their food.
So if you feel like the world’s not getting any better, consider saving money to spend for this doomsday shelter project. A regular unit costs around $200,000 while an apartment for multiple families is around $2 million. Radius has been building underground bunkers for three decades now. These are regularly meant for military uses but due to terrorist attacks and nuclear threats, the company created family models too.

It’s always hard to predict what’s coming down the road, but some things are more likely than others – so it makes sense to put more of our preparedness efforts into making sure we can survive those. A lot of what we do will be useful in any scenario, of course, but it still helps to have an idea of what we might face. Now that we’ve had a couple of months to see how 2018 is shaping up, here are five of the threats I’m most concerned about for the rest of the year.
“Title-1 schools are on the free-breakfast and free-lunch program. When I say free breakfast, I’m not talking about a glass of milk and a roll. But a full breakfast and cereal bar with fruits and juices that would make the Marriott proud. The waste of this food is monumental, with trays and trays of it being dumped in the trash uneaten. (Our tax dollars at work!)
While I keep almost all of my food in the basement, with only a small portion in the kitchen pantry, 98% of my basement food storage is in sealed cans, or in mylar bags stored in 5 gallon buckets. That way if my basement floods I can wash the cans with disinfecting solution (10% bleach solution) and relabel using markers. Upstairs I keep my emergency blankets since they aren’t impacted by summer heat where if I tried to store food in the bedrooms it would be at risk from summer temperatures. But as I write this I realize I need to move my water filter and water BOBs out of the basement and upstairs so they don’t get impacted by a flood. Thanks for making me think of this!
This is only going to escalate in the days leading up to the election. The Establishment will not relinquish power for a prison cell and Trump's promise to appoint a special prosecutor Sunday at the debate was a veiled threat to "Our Dear Leader" that not even the office of the PRESIDENCY will be immune from the treason perpetuated on this Republic and her citizens.
Lynching is a terrorist ploy, like the beheadings Daesh committed in West Asia and like those usual practices of the Zionist infestation in Palestine. During the latter 1800s, wealthier ranchers also used lynching in efforts to frighten off sheepherders and would-be farmers. ‘Law enforcement’ (irregular ‘sheriffs’ and ‘regulators’) also got co-opted.
Land Navigation and Escape Routes- Learn how to navigate and orient yourself using just a map and compass, either over road or raw land. GPS is a great tool, and should not be ignored, but you should not bet the farm on it. Before you do anything, though, you should take the time to establish at least two secondary shelters or fallback points (bug-out locations) and pre-drive or hike a few different approaches to them.

You should be doing your homework and putting in practice ahead of the fateful day, not counting on whipping out your manual in the middle of a crisis, but knowing how to best deal with any given situation is too good to pass up. In lieu of first-hand experience, a good set of instructions can help carry the day. I really like the Pocket Ref guides for general knowledge and skills, as they are tiny and positively packed with useful info.


I bought these candles after we experienced a prolonged power outage. We had headlamps that all had charged batteries so we used those to see in the dark. It became apparent to me that candles are nice because you can place them on a table and have permanent low light where you can sit and work. It is a lot more peaceful than the blinding light of headlamps shining on your face.
Just like rice, pasta is a great way to get carbohydrates. I love pasta and I’ve learned to improvise all sorts of meals using it. This is one of the cheapest survival foods you can find and there are many possibilities to stretch a meal using pasta. You can make pasta with tuna, with canned vegetables and I’ve even had pasta fried in lard with pieces of beef jerky seasoned with cayenne pepper. It is really worth stocking up on pasta. Make sure you buy some when you get at the grocery store.
My number one tip, though, is to go through your cupboards and closets and remove those items that are duplicates, that you rarely use, or that you do not use at all.  For example, in your kitchen, how may different pots and pans do you need?  My guess is that you use the same two or three over and over again.  Stow the extras in the basement, attic, or garage, or give them away to charity. Trust me, they will not be missed.  The same thing applies to seldom used clothing, shoes and sports equipment.
When somebody speaks of a ‘credit collapse’ , I don’t think anyone can possibly speculate or define what that possibly might be, or how much, or where, or really anything specific enough to be meaningful. The problem with this type of hysteria and hand-waving, is that without specific definitions, or possible implications, it leaves any listener up in the air, grasping at ghosts, and no real solution. So all it does is provoke anxiety, as you can’t possibly prepare for any potential threat or ‘enemy’ that you don’t know anything more about than someone’s vague notion. Further, Its impossible to prepare for every single scenario, that anyone can imagine, let alone even be possible for worst case, as no one has a clue what worst case is, or will be. If any reasonable business leader such as a CEO attempted to prepare for such vague notions as mentioned here, the CEO would be ruled insane, and the board would summarily fire him. Instead of doing this scene here, listening to what will almost assuredly turn out to be in hindsight, false prophets, and making your day a nightmare, why not live each day as if its your last, live in the moment, enjoy it and your time with your family, or work colleagues, and make the best of THAT MOMENT ? I’d be shocked if at least 75% of the listeners here, weren’t either seeing a shrink or taking anti-depressants or anti-anxiety medications of some sort. Its not a knock, but seriously people, try taking a ‘chill pill’ (placebo and call it that) like a Vitamin C, or have yourself a glass of wine, at the end of the day.
Still, Jennifer says her preps helped her family get through the initial aftermath. Because she’d stored about three days’ worth of food in each of the bedrooms in her house, they were able to get by until a friend in the States sent additional supplies. As month after month rolled on with no running water in the region, the rain-catching and filtration system she’d set up also proved life-saving — especially amid concerns about contaminated water on the island and the mainland’s notoriously slow-moving and inadequate relief efforts.
Individual survivalist preparedness and survivalist groups and forums—both formal and informal—are popular worldwide, most visibly in Australia,[93][94] Austria,[95] Belgium, Canada,[96] France,[97][98] Germany[99] (often organized under the guise of "adventuresport" clubs),[100] Netherlands,[101] New Zealand,[102] Russia,[103] Sweden,[104][105][106] the United Kingdom,[107] and the United States.[23]

Counter-terrorism expert Michael Clarke, who specialises in defence  studies, has urged the public to be ready for “cyber warfare” within the next two or three weeks. He said: ”I suspect Russia will choose not to  respond in military terms. But cyber warfare is highly likely. "It will  be an attack on national infrastructure, not just upsetting city firms,  but getting inside the transport system, or the health system, or air  traffic control. It could affect everyone."
If you are in a tight spot and cannot cook or prepare anything, it is a very good idea to have ready to go meals and freeze dried foods on hand. Things like MREs  (meals ready to eat), trail mix, beef jerky, candy and food that make you happy (good for your psychological health) can come in handy in a tight spot. Check out our guide on how to prepare DIY MREs to prepare you for any emergencies.
Let’s face it, practical and usable space quickly becomes a valuable commodity when you are going to spend a significant amount of time in the shelter before venturing topside, and that environment should be comfortable, healthy and space efficient. You are going to be stressed enough if you are in there, and the last thing you need is the additional stress of a cramped, unfriendly environment.
Nygaard is a busy woman: In addition to working a full-time job, raising chickens, and growing sweet corn, potatoes, and peppers, she runs a blog called Living Life in Rural Iowa, where she shares bits of wisdom that she’s learned on her prepping journey. Looking back, Nygaard says becoming a prepper encouraged her to develop new skills, including the sorts of home repairs and outdoor work she once counted on her husband to tackle. “Before you get divorced, you’re like, ‘Oh, that’s outside. My husband can take care of that.’ And then when you become a single parent, you’re like, ‘Wow, I have to do outdoors and indoors — why did I think he should take care of all that?’ You have that sense that you can do just about anything you set your mind to.”
Been thinking about stockpiling some long life food as been a carer for my wife for 14 years and after 12 years of nothing we managed to save $10K which was going to be to fix up the house but decided to put all into the stock market. Well, I have managed to turn it into 140K and although we are well under deeming cutoffs and amount where we lose some pension I was thinking about getting $20K in the long life food with 25 year life span. Just looking at the way food prices have gone up I’d estimate in 10 years the same food will be double.
Also, what about a bike – perhaps with a electric generator that can couple to it, with a nice rack on the front or back to carry things in it? I really appreciate preparing and actually stepping into a lifestyle more reliant on my own skills and power, rather then something like a diesel generator that would be useless in the event of total system failure.
I wish we’d all stop using the term democracy when describing America. We’re a limited Constitutional Republic and there is a big difference between them. My concern is when you accept the other sides terms in a debate, you give them the upper hand and they control which way the debate goes. Same with gun control, allowing them to hammer in the words “Saturday night special” or ” assault weapons” lets them control which way things go and weakens our position.
Has anyone considered that with out fuel or just cooking over a fire, that cooking them things like dried beans (they take a couple of hours to cook on a stove), or rice ( 20 minutes). Unless you do a lot of cooking with un even fire, you will either burn the food or under cook it. Wouldn’t processed foods or dehydrated foods be better. Less cooking . When listing what to stock up on, don’t list dried beans and rice as a staple or you will have a lot of people having to eat raw rice and beans. Thanks for listening. Ioma
Atlas Survival Shelters takes pride in finishing out your shelter to the means you are used to living in your home. Any wood materials used in an Atlas Shelter is either a hard wood or kiln-dried to ensure longevity. Making a shelter feel like you’re in the county jail takes away the normality you would need to survive long term underground in a survival shelter.

Lokey teaches students agricultural skills and says she came to Wild Abundance because she wants to show her students how to build a basic cold frame: a wooden enclosure with a transparent roof that can be used to keep seedlings warm in winter. That way, no matter what happens, they’ll have the tools they need to grow fresh fruits and vegetables all year round.
Storing food for an emergency can be challenging but it does not have to be a chore.  Eliminate the panic of attempting to get it all done at once and the process can almost be fun and game-like.  Searching out deals – either with coupons or at sales – can be an adventure in and of itself.  Involve the kids by asking them for suggestions and helping them make selections that they will enjoy eating.
Today, Luther says she keeps a pantry with three different levels of “defense.” The first consists of boxes of cereal, frozen foods, and other items you might fall back on if you couldn’t make it to the grocery store for a week or two. The second, her “short-term” food storage, includes canned goods and other items with a longer shelf life — “Stuff you’d use if perhaps you lost a stream of income and times were tight for a few months,” Luther explains. The third is her long-term food storage: Mylar bags full of dry goods like beans, rice, and wheatberries, as well as some freeze-dried fruits, vegetables, and meat. Layer three, she says, is for “a situation in which all hell has broken loose.”
Obviously, solar panels by themselves are quite useful things to have, and since both Broadwing and Ned in the comments suggested that Goal Zero is quite overpriced, I’d be remiss to leave out mentioning another, more price-sensitive option. Ned recommended Aukey as a brand that makes solar power equivalents to Goal Zero gear for far cheaper. In his words, Aukey “make the exact same thing for a fraction of the cost.”
I made the mistake of trying to wake people up to my concept of what the country was coming to. My view of shtf and how i thought it was going to happen. I also told people about my prepping and how i believed it would help. Now i’m pretty sure if anything did occur i would have a few or more uninvited guests. The one guy literally said “Im coming to your house if shit goes down” No the hell you aren’t. I tell people these things so they will prepare themselves. Or help them awaken to the things… Read more »
In one instance, a very savvy young man advised his fellow apartment dwellers to take shelter in an underground tunnel that connected their apartment to the outdoors. Clearly, this young man had taken notice of this tunnel and thought about how and when it could come in handy. WMD (Weapons of Mass Destruction) expert, (Ret.) Army Chemical Expert, Major David L. Jones, insists that even a nuclear event is survivable if you have planned, prepped, and know what to do.
We have our wheat, rice, oatmeal, sugar, beans, etc. in 5 gallon FOOD GRADE buckets. Make sure they are food grade. Our local Winco grocery store sells them. We make sure at least one bucket of each thing has a gamma seal lid on it. If you take the regular lids off and on and off and on they will eventually break then you have a bucket. The gamma seal lids have a screw on/off lid. Never stack buckets with gamma seal lids more than two high. Regular lids can be stacked three high. I know people who stored wheat in 55 gallon drums then found out they had to move. HUGE MISTAKE. We disinfect the buckets with apple cider vinegar then let them air dry before putting food in. We’ve been doing this for 40 years.
19. Coconut Oil – What substitutes for cooking oil, butter, & health salve? Coconut oil! Most cooking oils will go rancid in a very short time. However, extra virgin coconut oil can last 2-4 years if stored properly. It has many uses including cooking, dry skin, energy boost, reduces inflammation, and even heals diaper rash, but my favorite is to use it for popping popcorn. Gives it a nice buttery flavor.
That leads to forget about being totally self sufficient, it won’t happen. There are things you need aside from food, but even just food, nobody can produce all they need unless they live in the perfect environment. Going into the great outdoors and becoming the great hunter… not happening either. Even skilled hunters and fishermen will starve because there are too many looking to do that. If you are like us and have ponds, therein lies 1 solution, stock it with fish.
Furthermore, steel shelters, which are typically 3/16- 1/4 of an inch thick, need to be buried DEEP, in order to provide the proper comparative level of protection against radiation. They are typically installed with 8-10 feet of earth covering the top and this presents a considerable number of challenges with regard to the costs for excavating, the need to hire a crane and other issues.
This author has taken the general guidelines and used those. This is the recommenations of various agencies. Having that gallon a day would be able to keep people in most climates alive but not thriving. While I agree one will need MORE water, this is the recommendations and a good place to start. Once a person realizes the amount their family NEEDs, they can add additional by saving soda bottles and washing and re filling those, to build a quick cheap supply.

Oerafajokull volcano in southeastern Iceland, the largest active volcano  and the highest peak in Iceland, is showing clear signs of unrest with  an inflation phase for at least a year and a half. The last eruptive  episode of this volcano started in August 1727 and ended in May 1728.  The inflation is ongoing and is reflected by increased seismicity and  characteristic deformation pattern, Icelandic Department of Civil  Protection said July 13, after a series of meeting with scientists from  The Icelandic Meteorological Office, The University of Iceland and  Iceland Geosurvey.
I would first off go through lists of super-foods, these foods are packed with nutrients. 1 Tablespoon of spiralina powder might have the nutrition equivalence of 2 cups of dried kale/spinach. You have to think about space and weight, as you may end up physically carrying these foods or have limited space. If you are fleeing town, and your car will holds “X” amount of space, you are certainly better off with a light load = use less gas = go farther away from disaster zone.
21. Coffee – This bean is a great all-around thing to have in a doomsday scenario. It gives water a nice taste, increases energy and alertness, and will always be a great bartering item due to many who need their morning fix. Buying the whole green beans is the best option for long term storage. San Marco coffee offers a 25lb. pail with a 10 year shelf life!
18.  5 pounds of Coffee or 100 Tea Bags.  There are those that will say that life without coffee is not life at all.  Whole bean (assuming you have a hand grinder), ground or instant – take your choice.  Or substitute tea.  Green tea and many herbal teas are quite therapeutic so if you like tea, this may be a good way to go. To learn more about bulk coffee processing and storing for preppers, read this guide here.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
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