Clothing: There’s a reason why characters in military movies refer to socks so often — they’re critically important and often overlooked. We love Darn Tough socks because they’re wool and a lot more durable than other brands like Smartwool. Grab a boonie hat, too; they’re easy to throw in your bag and provide better protection than most other options.
We all know how important clean water is to our survival, and if you’re planning on bugging in at home, something like this is a definite advantage in cases where water supplies may get contaminated during a SHTF-type situation. Yes, you can try to boil water consistently to purify it, but if you have the money to invest into prepper gear that will help you out in the long-term, this is an obvious way to go with your money. APEC makes and manufactures these in the good ol’ USA – they’re high quality, and are pretty much the only brand worth talking about when it comes to reverse osmosis filters; immense value for money in my opinion. If you don’t think these will ever be necessary, you only have to look as far as Flint, Michigan for a cautionary tale.
Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor[77] for any natural or man-made disaster[78] and "a clever way of drawing people’s attention to disaster preparedness".[77] The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything."[79] Though "there are some... who are seriously preparing for a zombie attack".[80]

Over the phone from the company’s headquarters in Salt Lake City, Shields attributed the spike to the onslaught of natural disasters that left thousands of Americans without food in 2017, and rattled many more. “You got the hurricane that hit Florida, you got the hurricane that hit the Houston area, you got the hurricane that devastated Puerto Rico,” he said. “Geologists are coming out and saying that California is severely overdue for a big earthquake. You got these major events that are taking place that affect mainstream America. So how do you protect your family?”
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