In a Saturday, May 13, 2017 photo, Kenneth Young, of Queens, N.Y., walks up the side of one of the bunkers that Vivos is trying to lease at xFest, a three-day gathering for people who want to convert the site's bunkers, which formerly housed bombs, into shelters for protection against tyranny, anarchy, nuclear war, the end times or any other calamity that might befall civilization, in Igloo, S.D. (Chris Huber/Rapid City Journal via AP) Chris Huber / Rapid City Journal
A number of popular movies and television shows[definition needed], such as the National Geographic Channel's Doomsday Preppers, have also emerged recently[when?] to capitalize on what Los Angeles Times' entertainment contributor Mary McNamara dubbed "today's zeitgeist of fear of a world-changing event." Additionally, doomsday ideas disseminated mostly online in relation to the 2012 phenomenon surrounding misunderstandings about the Mayan calendar fueled the activities of some survivalists during the run-up to the phenomenon's purported December 2012 date of the world's demise.
Any prepper plan has to take into consideration what food options will be best in various situations. Usually we recommend different types of food for different scenarios. If the power goes out you look for food that doesn’t need to be cooked. Canned tuna, MRE’s and snack bars fall into this category of course so do a lot of other foods. You want to store foods that your family will eat but there is also a need to have long-term storable food that you can take with you in a bug out bag. Frequently I will recommend freeze-dried foods for bug out bags, but those do require some preparation. For starters they need hot water or else you are eating rocks. MREs do not need water (except the pudding) and you don’t even need to heat them up.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”