Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
Some gear items listed here are downright cool, while others are, plainly put – extremely practical. Most are one-time lifetime buys, while others, like the emergency food, you’ll hope you’ll never have to use up, but if/when you do, they’ll of course need to be replaced. Every item on this list is, in my opinion, is extremely valuable to have as a prepper, and while I’m sure there are many more survivalist wishlist-type items on the market, these are definitely the ones I find myself lusting over the most.
Freeze-dried food is nothing new. As early as the 13th century, the ancient Quechua and Aymara people of Bolivia and Peru pioneered a form of the process by exposing potatoes to the freezing temperatures of the Andes overnight, then drying them in the sun. In 1937, Nestlé used industrial technology to create the world’s first freeze-dried coffee, and in the 60s and 70s, the US military shipped freeze-dried food rations to the troops in Vietnam.