Seven Silicon Valley entrepreneurs have purchased bunkers from Rising S Co. and planted them in New Zealand in the past two years, said Gary Lynch, the manufacturer’s general manager. At the first sign of an apocalypse — nuclear war, a killer germ, a French Revolution-style uprising targeting the 1 percent — the Californians plan to hop on a private jet and hunker down, he said.
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Heat: Emergency blankets made out of a metallic Mylar material are small and handy, and can double as ground cover or tarps for shelter. We like this pack of six Mylatech XL blankets. For a great bonus option, we love this indoor heater that uses the same small propane tanks as the camping stoves. Avoid cheaper ones that aren’t safe for indoor use — two weeks after first publishing this guide, a neighboring tent in our campground caught on fire because of a cheap propane heater that tipped over while a family slept inside.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
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