Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
The problem is, to most people in Hawaii, this was another example of an inept government sending out false alarms. We get them about Tsunami’s a couple times a year… When the alert went off on my phone, it seemed disconcerting. Clearly, I wanted more information, so I turned on the local news TV channel. There was a football game on. I tried other channels. Regular programing. I tried CNN. They were complaining about the President.
Remember when I wrote about wheat in Why You Should Store Wheat for Survival? For heaven’s sake, do not purchase wheat if you do not know how to use it. Of course, it would not hurt to learn about wheat. Freshly ground, it makes a heavenly loaf of bread the only problem being that it is so good you may eat too much and gain 50 pounds which would be another problem entirely.
But mothers like Nygaard, Luther, and Bogwalker probably don’t need to a sociologist to remind them of that: They’re busy taking care of the kids, cooking, cleaning, running their own business, and doing their best to ensure that everyone around them has everything they need. It can be hard to draw the line between being a mom who is a survivalist and simply being a mom who lives her life with an eye to the future, but maybe that’s kind of the point: In giving traditional “women’s work” a name — like prepping or homesteading — they’re simply making that work more visible.
Another wave of survivalism began after the September 11, 2001 attacks and subsequent bombings in Bali, Madrid, and London. This resurgence of interest in survivalism appears to be as strong as the 1970s era focus on the topic. The fear of war, avian influenza, energy shortages, environmental disasters and global climate change, coupled with economic uncertainty, and the apparent vulnerability of humanity after the 2004 Indian Ocean earthquake and tsunami and Hurricane Katrina, has increased interest in survivalism topics.
A quantity of gold or silver may be a contentious inclusion for some people, but like cash, things will have to be dire indeed before both lose their appeal to humanity. A handful of gold or silver can be converted into just about anything of equivalent value, anywhere, in a hurry and gold especially can secure you a favor that you otherwise may not be able to get.
Furthermore, steel shelters, which are typically 3/16- 1/4 of an inch thick, need to be buried DEEP, in order to provide the proper comparative level of protection against radiation. They are typically installed with 8-10 feet of earth covering the top and this presents a considerable number of challenges with regard to the costs for excavating, the need to hire a crane and other issues.
“Everything started flying out,” she says. Buckets and cans rolled out of the pantry and down the side of the mountain. Hurricane Maria claimed almost all the food Jennifer had stockpiled, in addition to more than 30 chickens, two cows, four pigs, six ducks, and a turkey. “I had prepped for two and a half years, and I ended up with preps for six months,” she says.
This past September, Wise Company’s products proved lifesaving in a very urgent sense: Strapped for rations following the double whammy of Harvey in Texas and Irma in South Florida, FEMA placed an order for 2 million servings of food to relieve Maria’s victims in Puerto Rico. On a typical day, though, its selection of 72-hour, one-week, and one-month survival kits, packaged in boxes that can easily fit under a bed, seems more geared toward everyday Americans looking to prepare for the unknown.