Last week our electricity went out for several hrs. We discovered that our oil lamps that had been sitting on the shelf for yrs and yrs, didn’t have oil in them – oops – Not much good with out oil in them. It was cold and snowing, so really didn’t want to walk to the garage (not attached and about 100 ft) to get some. We did have candles and flashlights. We decided we liked using the headlight type of flash light the best – so are picking up a few more. I can make my cell phone into a WiFi spot, other wise there is no connectivity if your system is down. Yes there isn’t much to do if you don’t have TV or your computer – yes we are spoiled. We are lucky that we have a propane heat stove as well as a propane cook stove. So we weren’t cold, and we could have a cup of coffee. Was a good reminder to have things ready.

David Dawson is a retired security specialist with over 20 years of experience. He worked for a secret manufacturing facilities and hospitals in Illinois. David's responsibility was to protect people in case of any disaster or cataclysm that might occur. Now he keeps on doing it through teaching others about how to prepare and survive flood, earthquake or even war.


I found the buckets at Wal Mart on an end cap. They are near the hardware and paint sections. You may also check the online Wal Mart. I am not sure if they have them there, but I was told that they will order things and have it sent to the store for pick up. Worth checking out. I have been buying a couple of buckets every few weeks… and my store of buckets is increasing.
In other words, the doomsday “preppers” you may have previously viewed as paranoid might just be onto something. With the idea that it may be high time to prepare for the worst, we’ve rounded up a selection of end-of-days bunkers on the market, potentially enabling you to survive annihilation and help carry on the torch for humanity. There are properties available at every price point, ranging from $25,000 up into the millions, and they run the gamut from basic survivalist co-op apartments to vast underground former military compounds left over from the Cold War.
Dust Masks or Respirators- Depending on the crisis, air quality may be severely deteriorated. Prevent the worst of the gunk from entering your lungs by investing in quality fitted N95 or N99 respirators and cartridges or disposable dust masks rated for fine particulate and organic vapors.  These are not proper gas masks, as use and selection of protective equipment in preparation for airborne chemical or biological threats is another conversation entirely.
For example, a 10 foot Pipe that is 20 feet long will require an 18-20 feet deep hole and provides a gross interior area of 1,570 cubic feet. Keep in mind that the interior surface is curved ( similar to being in a submarine ), and therefore requires a floor to be installed, which reduces headroom. Simply put, a pipe doesn’t lend itself to being space efficient and comfortable.

Atlas Survival Shelters has hundreds of dealers worldwide and every one of them is factory-trained and certified to install our shelters. We do not know where our shelters are installed, therefore your privacy is guaranteed. WARNING: Be careful of any company who claims to install all their shelters, this means they know where your shelter is located, including their employees.
Hi, GNP. While, as a fellow Canuck, I applaud your noble sentiments I fear that in a true extended grid-down situation your idealism could be viewed as naivete and could get you and your neighbours killed or worse. And I am not criticizing or judging you but I don’t think most of us can imagine how bad it might get if a true SHTF situation arises. If you live a bit out of the bigger cities, once the looters are finished with them they will turn their eyes to the agricultural hinterland surrounding the cities. They will have no choice unless they all become cannibals. Once the food is completely gone from the major centres the mass of the population will spread like locusts across the land raping and pillaging and stealing whatever they can to survive. They will band together in gangs to survive and that will be very difficult to defend against. In any siege situation the advantage is always with the aggressor. They will wear you down bit by bit over time. I have to laugh at the notion of all the very rich secreting themselves in their hidden bunkers to wait out the end of the hostilities. What is there going to be for them to come back to? And if the attackers are determined enough their bunkers are going to be peeled back like so many sardine cans and the insides scooped out for good eatin’. LOL! If we’re talking bible stuff somewhere in there it says something like that no one can hide in caves or things like that if the worst comes to pass. I can see your idea working if you get together with ALL your neighbours before our worst nightmares come to pass and getting EVERYONE in your neighbourhood to start prepping now if they already haven’t done so. And you all have to be of like mind with a self-sufficient survivalist mindset. Everyone needs to have some farming or hunting skills and EVERYONE needs to be armed. AS long as they ALL understand it’s for the common good. Everyone has to bring their own particular skillset to the table and be prepared to work very hard to supplement the dwindling original food supply without the weekly virgin sacrifice. LOL! But that is also fraught with danger if there are laggards that refuse to prep and then they of course know who has supplies stashed away. There is no easy answer. Again, I’m not criticizing. You have to do what you think is right. I’m just trying to open your eyes as to what the reality of the situation may become. As bad as most of us think that things can get I don’t think most of us realize that whatever we can imagine the reality would be a 100 times worse. Under the right circumstances people can succumb to true evil and unfortunately too many people have watched shows like “The Walking Dead” giving them many “good” ideas as to what to do to survive. Unless you have a warehouse full of food and water stashed away you have no chance of even saving a small percentage of your neighbours. And once the easy food and water is gone there is a very good chance of them turning on you. As horrible as it sounds, once the food is gone, then starving people need to be treated like rabid dogs or they WILL pull YOU under and then all your effort is for naught. The only real solution I see is to try and move to a small community where the people are already used to being self-sufficient and settling there until some kind of order is restored. I live on a small crescent in what is still a fairly small town and my neighbours are the best. At the moment! LOL! It’s like a small community within a community. Maybe 200 houses. You do the math as to how many people. I have no hope in hell trying to save as many people as I can with the meager supplies I have managed to put away. As far as I can tell no one here is prepping or has fruit trees in their back yards or any thoughts for the future. And of course no one here knows what I’m doing. As far as they’re concerned I’m a poor, dumb, harmless old man. That suits me fine. I’ll leave you with one last story and it surprised the heck out of me. Came across a video on YouTube and there were three young men. Maybe mid 20’s. Not in any particular good or bad shape. Summertime. They wanted to see how far they could walk in 24 hours starting from the very bottom of Yonge street right by the lake. In 24 hours those sons of a bitches made it all the way up to Barrie. Didn’t think it could be done that quickly. The point being that once the people in the major centres like Toronto run out of food they will start to head north. And we’re talking millions of people. Once that happens the people north of the major centres will be in deep, deep shit. Hope we all have a lot of a ammo. I know that I’m going to get blasted for these comments but that can’t be helped. And I’m also sorry that I think so little of human nature but in a true disaster scenario events will play out quite differently as compared to the many sanitized versions that Hollywood loves to portray. As I say there is no easy answer or no easy solution and when the time comes many very difficult decisions will HAVE to made. OldNamVet has seen the reality of combat and what he proposes makes much more sense to me. Show whatever compassion you can to those refugees that come to your door but then very politely but firmly send them on their way and make sure that they understand this is a one time deal. When the time comes we will all be forced to become hard as diamonds while still retaining some semblance of our humanity. To be forewarned is to be forearmed.
I opened my MRE and noticed that everything was still pretty much the same. You have food in foil packets although my packets weren’t in separate boxes. They did include the nutritional insert though and I never understood why they had the extra boxes anyway. Another thing we didn’t have when I was in was the handy ration heater. The ration heater is activated by placing a little water in a bag. The water mixes with an element and causes a chemical reaction that generates heat. You wrap your entrée in the bag,  and in 10 minutes you are supposed to have a hot meal. It didn’t work that way for me.
Stockpiling food has another advantage that you didn’t mention. You will be buying tomorrows food at today’s prices. Food prices are not going to go down. Also by stockpiling food it allows you to buy when you want to ( on sale ) not when you need to. Many things can happen that a food storage could be put to an advantage. Job loss, Hours cut,medical or car repair bill not expected or planed for. All of these things could be used as a reason to stockpile food.
Your next trip to the grocery can yield extra provision to add to your emergency supply. The next time you have a couple hours of spare time you can scout rural routes out of town, or get in some practice on any number of skills. Even so, it is easy to feel overwhelmed and bewildered staring down all the possible disasters that may occur and all the varied skills to learn and supplies to gather.
The main home is a modest 1,860-square-foot brick structure, with two bedrooms and two bathrooms. But the property, roughly a two-hour drive southwest of St. Louis, consists of a whopping 160 secluded woodsy acres full of wild turkeys, deer, foxes, and squirrels, plus two ponds and multiple storage sheds. Most intriguing of all is the 30-by-60-foot underground concrete bunker, which is reinforced with metal I-beams and comes equipped with electricity, water, and two airshafts. It’s described by the realtor as “practically impossible to find.”

Actually, the intent of the article was to help readers put together a starter cupboard of food storage items. I wanted things to be simple and uncomplicated without regard to how many mouths these items will feed for “XX” amount of time. So many online food storage calculators are way too overwhelming to deal with. Most of my readers need and want a starting point or simply a list they can go through to check against their existing food storage inventory so that they can fill in the gaps.
Prepping is such a personal thing that we cannot just take someone else’s list and think it will work for our needs. We need to develop a plan and have supplies that work for us given our needs and unique situation. If we live in an urban area our needs will be different than someone who lives on a farm,we might feel the need to have a bug out plan in place while others plan on staying put.
I need to organize my food in a similar manner. I started prepping about a year or so ago, but it took months of talk and giving my wife articles to read, but I finally got her on board with buying a couple of extra cans/items each time she went shopping. I now have an overflowing panty that is disorganized. I’m sure I have items approaching their “best buy” date. Part of my “problem” is the size of our pantry area…too easy to cram things in and forget about them or forget where they got placed. We have an adequate 3-month supply, but nothing yet for long-term storage…that seems hard to get figured out (what to store, where to store, quantity to store, “best” storage method, etc.).
Many food products will market themselves around a 4 week / 30-32 day / 1 month timeline for one person. Which was fine for us, because we standardize against two weeks but assume that an average household is two people. So it’s easy to buy a “30-day supply for one person” — assuming the calories per day are appropriate — and use it as a two-week supply for two people.
I confess that  I can go for days eating the same meal of baked potatoes over and over again.  That said, most people need and want variety.  This is especially true for children, the elderly and the infirm who may already be picky eaters.  Plus, you need a variety of foods items in order to get a full complement of nutritional value from your meals.
If you are reading this article, I would imagine that you have never eaten an MRE before. Why do I say that? Well, for anyone who has eaten MREs you probably already have a strong opinion about them or at the very least, your experience might be based upon military service years ago. That is the perspective I was coming from when Meal Kit Supply approached me about reviewing their MREs that they produce. I had eaten more than my fair share of MREs when I was in the Army, but things have changed as you would expect with the passage of more years than I want to think about so I decided to take them up on the offer and while I was at it, share my opinion on what if any place MREs have in the food storage plan for preppers.
Ned in the comments reminded me that a bike really should be on this list. Of course, I don’t really need to say, but a good mountain bike is incredibly useful in a SHTF situation where fuel is hard to get. Ned mentioned that it’d be a good idea to couple the bike with a carrying rack on the front or back, and if you can, an electric generator. I think that’s a pretty damn great idea; only problem is I haven’t managed to find any electric generators for bikes that actually have good reviews. If you know of one, please recommend one down in the comments section.
Enjoy these healthy meals tonight or in 30 years with Numanna which has many different dietary restriction options like organic, gluten-free, non-GMO and more. Their best seller, the family mega pack will give you 840 servings of wholesome food and includes delicious recipes to make meals such as habanero chili, cheddar broccoli soup, pancakes and much, much more. This food can be used alone or along with other foods. 
We have our wheat, rice, oatmeal, sugar, beans, etc. in 5 gallon FOOD GRADE buckets. Make sure they are food grade. Our local Winco grocery store sells them. We make sure at least one bucket of each thing has a gamma seal lid on it. If you take the regular lids off and on and off and on they will eventually break then you have a bucket. The gamma seal lids have a screw on/off lid. Never stack buckets with gamma seal lids more than two high. Regular lids can be stacked three high. I know people who stored wheat in 55 gallon drums then found out they had to move. HUGE MISTAKE. We disinfect the buckets with apple cider vinegar then let them air dry before putting food in. We’ve been doing this for 40 years.

I would never advise you start a survival food stockpile with something like this, but once you have a year or two of long-shelf life survival foods you can grab at a grocery store, and you’ve saved up enough in emergency funds of course, investing in something like this is, in my opinion, serious peace of mind. You, again, hopefully won’t have to use it, but if the time comes when you do, and you run out of your year or two supply at hand, this would come in really handy, especially since it will a quarter of a century before it even remotely starts going off.


There’s no real point in having lots of guns – and if they’re in different calibers they become an actual liability. Get the guns you need, then if you’re tempted to buy another, spend the money on ammunition or reloading components instead. A gun can be maintained and repaired; once ammunition’s been fired, it’s gone. Reloading is a great idea and can stretch your supplies but even then your reserves or propellant, bullets and primers won’t last forever. You need to start with a lot of ammo.


@Loonejack That WAS strange weather, wasn’t it. One storm after the other after the other. No relief for those poor people. Good idea not to live on the east coast. There are some saying that we are overdue for an Ice Age and that it could be here in the next decade or so but does any one REALLY know. It really does come down to speculation. There was a mini ice age in Europe from about the 16th to the 19th centuries. They’re not quite sure about the exact times. There were three particularly cold intervals: one beginning about 1650, another about 1770, and the last in 1850, all separated by intervals of slight warming. Everything goes in cycles, especially the sun, and if we do experience a true ice age then we’ll just have to deal with it. I would think in a situation like that people would come together for mutual survival.
Yes, another non-necessity, but I’ve said it before and I’ll say it again, I like having options and redundancies. We have the smaller version of the Solo Stove – the Titan, and it’s great, though we’d prefer a larger size than we’ve got. Solo Stoves are overbuilt, definitely a one-time purchase rocket stove, looks pretty stinkin’ good for what it is, and while, yes, you can totally have a regular fire-on-the-ground, this is one of those things that helps you out in the you-won’t-need-too-much-wood department. And if you’re at all into greyman survival – well you won’t be leaving a mess behind if you use one of these to contain your fire.
Many of these foods are simple meals that require you to add water and heat (such as MRE's, or Meals Ready to Eat). However, if you buy individual bulk ingredients you can create more of a gourmet pantry which allows you a much greater range of meals to prepare—powdered eggs, spices, all sorts of flours, honey, etc. These foods are not only great for food storage but also for camping trips, especially if your camp kitchen is serving a large crowd.

Honey is one food that never spoils! Although the look of your product will change somewhat over time, it will never actually spoil. It will begin to look yellow and cloudy instead of golden and clear and will get thicker and grainy over time, eventually looking white and hard. But, it is still good. In this form, the honey may have started the process of crystallizing.

Another wave of survivalism began after the September 11, 2001 attacks and subsequent bombings in Bali, Madrid, and London. This resurgence of interest in survivalism appears to be as strong as the 1970s era focus on the topic. The fear of war, avian influenza, energy shortages, environmental disasters and global climate change, coupled with economic uncertainty, and the apparent vulnerability of humanity after the 2004 Indian Ocean earthquake and tsunami and Hurricane Katrina, has increased interest in survivalism topics.[20]
Richard Mitchell Jr., professor emeritus of sociology at Oregon State University, is probably America’s greatest academic authority on prepping. He says modern-day survivalism as we know it is a relatively recent phenomenon, born out of the U.S. real estate boom of the late 1960s and early ’70s and the concurrent rise of guns-and-ammo magazines. Together, he says, these developments gave rise to a baby-boomer fantasy: moving to your second home in the country and learning to protect yourself in the great outdoors.

Jennifer didn’t get into prepping with a hurricane like Maria in mind. Her own personal SHTF moment — the calamity that spurred her to start stockpiling and growing food in the first place — was one that most people can relate to: the sudden closure of the law firm where she’d worked for several years. “We were down to only one income, so I said, ‘I have to really do something to help us get through this,’” Jennifer recalls.

A majority of new cell phones have an Emergency Alert App already installed on them. It’s a national public service to warn us of imminent threats, extreme weather conditions, and Amber alerts. I was able to find this app on my Android cell phone under Settings, Notifications, Apps, Emergency Alerts. You can see how to find this app on an iPhone by watching the News Channel 15 video below.


Disclaimer: I haven’t tried this, I don’t think it’s a gimmick, but it’s something that’s on my wishlist to try regardless. Won’t charge much more than a phone, and probably not even that well, but if I have my emergency back up dumb phone on me plus this sucker, I can always call out for help so long as I’ve got the reception to. Even if I forgot to charge my emergency phone. Nice idea.
In the event of an EMP situation, I fully intend to band together with my neighbors to protect our neighborhood from outsiders who may to try to loot or worse. I fully intend to share resources if they are into that. I fully intend to share medical supplies, knowledge, recipes, seeds and more if necessary. I know for a fact that my neighbors and I differ greatly on political issues, and especially political candidates from every election since we’ve lived here. But in a SHTF situation, we’d all be in it together. Please remember that before jumping down each other’s throats in the comments here. We are all interested in being prepared, because we are all alarmed and or scared of what may happen in the future, because not everything is in our control. But our behavior toward each other is absolutely within our control.
Enjoy these healthy meals tonight or in 30 years with Numanna which has many different dietary restriction options like organic, gluten-free, non-GMO and more. Their best seller, the family mega pack will give you 840 servings of wholesome food and includes delicious recipes to make meals such as habanero chili, cheddar broccoli soup, pancakes and much, much more. This food can be used alone or along with other foods. 

Nygaard is a busy woman: In addition to working a full-time job, raising chickens, and growing sweet corn, potatoes, and peppers, she runs a blog called Living Life in Rural Iowa, where she shares bits of wisdom that she’s learned on her prepping journey. Looking back, Nygaard says becoming a prepper encouraged her to develop new skills, including the sorts of home repairs and outdoor work she once counted on her husband to tackle. “Before you get divorced, you’re like, ‘Oh, that’s outside. My husband can take care of that.’ And then when you become a single parent, you’re like, ‘Wow, I have to do outdoors and indoors — why did I think he should take care of all that?’ You have that sense that you can do just about anything you set your mind to.”
I prep on two levels: first, for events that might cause a bit of social unrest and all of the food in my local supermarket to quickly disappear – a financial collapse, say – and, second, for something bigger: a national pandemic, a major environmental catastrophe. For the first scenario I’ve organised a reliable supply of clean water and a store of long-shelf-life food, and then some practical stuff: stitches for wounds, analgesics, antibiotics, a whole range of meds you wouldn’t normally have, various kinds of equipment needed to start a fire. I have go-bags at home and in my car, because you never know where you’ll be when something happens, and I’m part of a prepping community that has an equipment cache stored in a secluded spot near to my house. If there’s some kind of cataclysm? I’ve organised escape routes, away from the general population. You’ll find me above 900ft – or out of the country.
Just for you to consider, the South was mostly Democratic in political leanings. There were not thousands of lynchings. One is too many, but they never reached thousands. The lynchings in northern cities at the beginning of the 20th century generally were by working class individuals. The Democrats have always prided themselves on the support they got from the unionized working class. If you remember, although I doubt it, your politics from the 1950s and early 60s, it was the Dixicrats, Democrats from the southern states that blocked civil rights legislation and filibustered against civil rights bills in Congress. Although I am not a religious person, there is a lot of good advice in the bible. I think one passage applies here: “Let he who is without sin cast the first stone.” Both parties have bloody hands. Neither party can castigate the other for sins of omission or commission.
Any prepper plan has to take into consideration what food options will be best in various situations. Usually we recommend different types of food for different scenarios. If the power goes out you look for food that doesn’t need to be cooked. Canned tuna, MRE’s and snack bars fall into this category of course so do a lot of other foods. You want to store foods that your family will eat but there is also a need to have long-term storable food that you can take with you in a bug out bag. Frequently I will recommend freeze-dried foods for bug out bags, but those do require some preparation. For starters they need hot water or else you are eating rocks. MREs do not need water (except the pudding) and you don’t even need to heat them up.
Buckets are great, but rats can chew through them. Store them where you think you can protect them from rodents. Also, plastic is somewhat air permeable, so mylar bag inserts are a really good idea. For basics, the LDS site is the best. You can get flour, wheat, beans, rice, sugar and some pasta already processed in #10 cans and boxed by the 6 can case. All my beds are on these case lot boxes so they take up zero extra room in my house. The prices are extremely reasonable since the church only covers its cost. I wouldn’t store anything in garbage cans just because the sheer weight of the thing will be prohibitive…unless you have a forklift lying around!
I need to organize my food in a similar manner. I started prepping about a year or so ago, but it took months of talk and giving my wife articles to read, but I finally got her on board with buying a couple of extra cans/items each time she went shopping. I now have an overflowing panty that is disorganized. I’m sure I have items approaching their “best buy” date. Part of my “problem” is the size of our pantry area…too easy to cram things in and forget about them or forget where they got placed. We have an adequate 3-month supply, but nothing yet for long-term storage…that seems hard to get figured out (what to store, where to store, quantity to store, “best” storage method, etc.).
I first read this article two years ago, and started laying in the suggested items over a period of several weeks. Reading other articles on this site led me to start stockpiling water, vitamins, and personal-care items; I also took on a second part-time job to add to my emergency savings account. Unfortunately, I lost my full-time job several months ago with no warning and am still job-hunting, but I’m not worried about it. This experience is so much less stressful with a fully stocked fridge, freezer, and pantry, the aforementioned other supplies, and plenty of cash in the bank. Only a few family members know that I prep…everyone else can’t figure out why I’m so calm. Thank you, Gaye!
Quick and easy foods help you through times when you are psychologically or physically unable to prepare your basic storage items. No cook foods such as freeze-dried are wonderful since they require little preparation. MRE’s (Meals Ready to Eat), such as many preparedness outlets carry, canned goods, etc. are also very good. Psychological Foods are the goodies – Jello, pudding, candy, etc. – you should add to your storage.

The U.S. government is preparing its most direct response yet to the new Ebola outbreak that appears to have begun in April, readying staffers  from the Centers for Disease Control and Prevention (CDC) to deploy to  multiple communities in Congo. -- Ebola in the U.S. 2.o?? Returning  medical workers coming back to the mainland again? Without quarantine?  Again. Keep an eye on it.


I wish we’d all stop using the term democracy when describing America. We’re a limited Constitutional Republic and there is a big difference between them. My concern is when you accept the other sides terms in a debate, you give them the upper hand and they control which way the debate goes. Same with gun control, allowing them to hammer in the words “Saturday night special” or ” assault weapons” lets them control which way things go and weakens our position.
There’s no real point in having lots of guns – and if they’re in different calibers they become an actual liability. Get the guns you need, then if you’re tempted to buy another, spend the money on ammunition or reloading components instead. A gun can be maintained and repaired; once ammunition’s been fired, it’s gone. Reloading is a great idea and can stretch your supplies but even then your reserves or propellant, bullets and primers won’t last forever. You need to start with a lot of ammo.
And there is no trouble with right wing speakers speaking- they just need to take the heat for what they say like grown ups. To speak, the left endured beatings, water hoses, attack dogs, bombs, prison. These complaining right wing “speakers” are wimps & whiners. No one rolled the red carpet out for the actual Free Speech Movement & young people were beaten for speaking out, fired, expelled and yet they fought on and made gains because treating people with equality, being against war, is a positive and healthy human endeavor. Supremacy is not.
The disciples take Jesus’ remarks literally and incorrectly. They note that they have two swords, but Jesus cuts off the discussion. Something is not right, but it is too late to discuss it. As the arrest will show, they have misunderstood. They draw swords then, but Jesus stops their defense in its tracks. He is not telling them to buy swords to wield in physical battle. They will have to provide for themselves and fend for themselves, but not through the shedding of blood. They are being drawn into a great cosmic struggle, and they must fight with spiritual swords and resources. The purchase of swords serves only to picture this coming battle. This fight requires special weapons (Eph 6:10-18).

But this is a situation where we can achieve a lot through a simple ranking system. If we prepare for the far most likely disaster to strike us (for me it’s a tornado or extended power outage during winter time since I live in Alabama in the infamous “Dixie Alley”), we will find a pleasing truth…we will generally be prepared for many of the other types of disasters on our list by default, already.
At one, a prominent venture capitalist was said to have told fellow diners of his escape plans. In the garage of his San Francisco home, he told guests, is a bag of guns hanging from the handlebars of a motorcycle. The bike will allow him to weave through traffic on the way to his private plane, and the guns are for defense against encroaching zombies that may threaten his getaway.
The ceramic filters in the Berkeys can filter lots and lots of water before they need to be cleaned. Thousands of gallons, as I recall. Also, they come in several sizes, so you can pick one to most closely fit your needs. I bought a “Big” Berkey along with a complete set of spare filters. It is in my supply room along with my FD supplies, and back up emergency paper supplies.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
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