…Wireless phone users have the ability to opt out of most alerts sent under the Integrated Public Alert and Warning System, run by the Federal Emergency Management Agency. While some users can choose not to receive regional messages and so-called Amber Alerts regarding missing or endangered children, under federal rules, receipt of the top-level “presidential alerts“ is mandatory.
A number of popular movies and television shows[definition needed], such as the National Geographic Channel's Doomsday Preppers, have also emerged recently[when?] to capitalize on what Los Angeles Times' entertainment contributor Mary McNamara dubbed "today's zeitgeist of fear of a world-changing event." Additionally, doomsday ideas disseminated mostly online in relation to the 2012 phenomenon surrounding misunderstandings about the Mayan calendar fueled the activities of some survivalists during the run-up to the phenomenon's purported December 2012 date of the world's demise.
Looking at the state of the world, being prepared is more important than ever. Terrorism is on the rise around the globe. Rogue states like North Korea become more dangerous as their stability fails – and North Korea has nuclear weapons. The USA’s neglected power grid is vulnerable to a solar flare that could wipe out electricity across most of the country for a decade. The climate’s changing – calm down, Al Gore, it’s been changing constantly for 4.5 billion years – and that could lead to major storms or even larger scale disasters. Imagine the chaos if a freak wet spring devastated the US wheat crop. That’s a real risk; it’s happening in France right now – but France can replace its crop with imports. We can’t.
Additionally, some people may want to prioritize skills over supplies, the idea being if you have the skills you can make or find everything else. I will not derail the discussion by delving too far into that, but the fact is having what you need on hand will always save you labor and time. A truly skilled individual can sustain themselves with rudimentary or even no tools in very austere conditions, and there is no substitute for that kind of mastery, but no “lone survivor” who is honest would choose to go without provision or tools when the chips are down and they had a choice.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”